This book is written for behavioral scientists who want to consider adding R to their existing set of statistical tools, or want to switch to R as their main computation tool. The authors aim primarily to help practitioners of behavioral research make the transition to R. The focus is to provide practical advice on some of the widely-used statistical methods in behavioral research, using a set of notes and annotated examples. The book will also help beginners learn more about statistics and behavioral research. These are statistical techniques used by psychologists who do research on human subjects, but of course they are also relevant to researchers in others fields that do similar kinds of research. The authors emphasize practical data analytic skills so that they can be quickly incorporated into readers’ own research.

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis. Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately. Understand the specifics of behavioral data Explore the differences between measurement and prediction Learn how to clean and prepare behavioral data Design and analyze experiments to drive optimal business decisions Use behavioral data to understand and measure cause and effect Segment customers in a transparent and insightful way

This is an advanced undergraduate - or postgraduate - level text designed for courses in research methods and intermediate quantitative methods offered in departments of psychology, education, sociology and communication. Equally emphasizing the collection and analysis of research data, students should be able to plan an original study, collect and analyze data and report the results of the study in a professional manner.

Behavior Analysis with Machine Learning Using R introduces machine learning and deep learning concepts and algorithms applied to a diverse set of behavior analysis problems. It focuses on the practical aspects of solving such problems based on data collected from sensors or stored in electronic records. The included examples demonstrate how to perform common data analysis tasks such as: data exploration, visualization, preprocessing, data representation, model training and evaluation. All of this, using the R programming language and real-life behavioral data. Even though the examples focus on behavior analysis tasks, the covered underlying concepts and methods can be applied in any other domain. No prior knowledge in machine learning is assumed. Basic experience with R and basic knowledge in statistics and high school level mathematics are beneficial. Features: Build supervised machine learning models to predict indoor locations based on WiFi signals, recognize physical activities from smartphone sensors and 3D skeleton data, detect hand gestures from accelerometer signals, and so on. Program your own ensemble learning methods and use Multi-View Stacking to fuse signals from heterogeneous data sources. Use unsupervised learning algorithms to discover criminal behavioral patterns. Build deep learning neural networks with TensorFlow and Keras to classify muscle activity from electromyography signals and Convolutional Neural Networks to detect smiles in images. Evaluate the performance of your models in traditional and multi-user settings. Build anomaly detection models such as Isolation Forests and autoencoders to detect abnormal fish behaviors. This book is intended for undergraduate/graduate students and researchers from ubiquitous computing, behavioral ecology, psychology, e-health, and other disciplines who want to learn the basics of machine learning and deep learning and for the more experienced individuals who want to apply machine learning to analyze behavioral data.

This book is a practical guide for the analysis of longitudinal behavioural data. Longitudinal data consist of repeated measures collected on the same subjects over time.

MATLAB is a powerful data analysis program, but many behavioral science researchers find it too daunting to learn and use. An Introduction to MATLAB for Behavioral Researchers is an easy-to-understand, hands-on guide for behavioral researchers who have no prior programming experience. Written in a conversational and non-intimidating style, the author walks students—step by step—through analyzing real experimental data. Topics covered include the basics of programming, the implementation of simple behavioral analyses, and how to make publication-ready figures. More advanced topics such as pseudo-randomization of trial sequences to meet specified criteria and working with psycholinguistic data are also covered. Interesting behavioral science examples and datasets from published studies, such as visualizing fixation patterns in eye-tracking studies and animal search behavior in two-dimensional space, help develop an intuition for data analysis, which is essential and can only be developed when working with real research problems and real data.

Now in its fourth edition, Behavioral Research and Analysis: An Introduction to Statistics within the Context of Experimental Design presents an overview of statistical methods within the context of experimental design. It covers fundamental topics such as data collection, data analysis, interpretation of results, and communication of findings. New in the Fourth Edition: Extensive improvements based on suggestions from those using this book in the classroom Statistical procedures that have been developed and validated since the previous edition Each chapter in the body now contains relevant key words, chapter summaries, key word definitions, and end of chapter exercises (with answers) Revisions to include recent changes in the APA Style Manual When looking for a book for their own use, the authors found none that were totally suitable. They found books that either reviewed the basics of behavioral research and experimental design but provided only cursory coverage of statistical methods or they provided coverage of statistical methods with very little coverage of the research context within which these methods are used. No single resource provided coverage of methodology, statistics, and communication skills. In a classic example of necessity being the mother of invention, the authors created their own. This text is ideal for a single course that reviews research methods, essential statistics through multi-factor analysis of variance, and thesis (or major project) preparation without discussion of derivation of equations, probability theory, or mathematic proofs. It focuses on essential information for getting a research project completed without prerequisite math or statistics training. It has been revised many times to help students at a variety of academic levels (exceptional high school students, undergraduate honors students, masters students, doctoral students, and post-doctoral fellows) across varied academic disciplines (e.g., human factors and ergonomics, behavioral and social sciences, natural sciences, engineering, exercise and sport sciences, business and management, industrial hygiene and safety science, health and medical sciences, and more). Illustrating how to plan, prepare, conduct, and analyze an experimental or research report, the book emphasizes explaining statistical procedures and interpreting obtained results without discussing the derivation of equations or history of the method. Destined to spend more time on your desk than on the shelf, the book will become the single resource you reach for again and again when conducting scientific research and reporting it to the scientific community.