Prepare to embark on an intoxicating journey through the frothy annals of beer's history, where each sip reveals a compelling tale of innovation, indulgence, and resistance. In 'Beer's Industrial Era: Progress and Prohibition, ' we uncork the rich history of humanity's favorite libation, tracing its origins from the dusty streets of ancient Mesopotamia and the fertile banks of the Nile to the thriving craft beer revolution of today. Within these pages, you'll be transported back to the Industrial Revolution, a time when beer underwent a remarkable transformation. Witness the clinking of mechanized brewery equipment and the hiss of steam as you explore the monumental shifts that forever altered the brewing landscape. Discover how the rise of mega-breweries forever changed the beer industry, as beer quality and consistency became paramount. But as you revel in the heady aroma of progress, you'll also confront the chilling specter of Prohibition. Walk the clandestine corridors of speakeasies and feel the pulse of an era that banned the beloved brew. Dive into the history of the 18th Amendment and experience the resilience of brewers and drinkers during these dry, tumultuous years. As the smoke of Prohibition clears, witness the phoenix-like rise of craft beer, where passionate artisans reclaim the soul of brewing. Explore how small breweries rekindled the spirit of community, diversity, and quality, giving birth to a movement that continues to redefine the beer landscape. Whether you're a connoisseur or a casual sipper, 'Beer's Industrial Era' offers a refreshing, comprehensive account of beer's journey, brimming with captivating anecdotes and historical insights. Join us on this frothy adventure and discover how beer has evolved, thrived, and fermented its way through the annals of time.

This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.

A definitive and fresh account of the role of beer in our country’s founding and formative years. Beginning with the colonial era and ending with America’s emergence as an industrial power, Beer in America contains many surprising revelations, including the reason the Mayflower really landed at Plymouth, George Washington and Thomas Jefferson as homebrewers, and forging the Constitution after hours over beer.

From prompting a transition from hunter-gatherer to an agrarian lifestyle in ancient Mesopotamia to bankrolling Britain's imperialist conquests, strategic taxation and the regulation of beer has played a pivotal role throughout history. Beeronomics: How Beer Explains the World tells these stories, and many others, whilst also exploring the key innovations that propelled the industrialization and consolidation of the beer market. At the same time when mega-mergers in the brewing industry are creating huge transnationals selling their beer across the globe, the craft beer movement in America and Europe has brought the rich history of ancient brewing techniques to the forefront in recent years. But less talked about is the economic influence of this beverage on the world and the myriad ways it has shaped the course of history. Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes. Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the sixteenth century. During the late nineteenth century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the twentieth century. We're now in the era of global integration-- one multinational AB InBev, claims 46% of all beer profits-- but there's a counterrevolution afoot of small, independent craft breweries in both America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.

Presentations at a September 1994 conference in Milan have been augmented with further contributions to expand the geographical range of the collection of 15 essays. Concentrating on a little studied industry, they find it to be unusually complex, strong on tradition, closely associated with agriculture, heavily regulated, and of considerable economic and technological impact in addition to its social influence. A tasting of topics finds Dutch brewing in the 19th century, the changing taste for beer in Victorian Britain, the mass production of draught and bottled beer in Germany 1880-1914, Irish brewing and the rise of Guinness 1790-1914, and Scottish brewers and beers in imperial and international markets, 1850-1939. Annotation copyrighted by Book News, Inc., Portland, OR

A History of Beer and Brewing provides a comprehensive account of the history of beer. Research carried out during the last quarter of the 20th century has permitted us to re-think the way in which some ancient civilizations went about their beer production. There have also been some highly innovative technical developments, many of which have led to the sophistication and efficiency of 21st century brewing methodology. A History of Beer and Brewing covers a time-span of around eight thousand years and in doing so: * Stimulates the reader to consider how, and why, the first fermented beverages might have originated * Establishes some of the parameters that encompass the diverse range of alcoholic beverages assigned the generic name 'beer' * Considers the possible means of dissemination of early brewing technologies from their Near Eastern origins The book is aimed at a wide readership particularly beer enthusiasts. However the use of original quotations and references associated with them should enable the serious scholar to delve into this subject in even greater depth.