A veteran Santa reveals heartwarming true stories and lessons from his twenty-year career spreading Christmas magic. With the holiday shopping season beginning earlier each year, more than ever. Americans are struggling to remember the true meaning of Christmas. And who better to deliver the gift of Christmas inspiration than a man who has spent the last two decades playing Santa? Sal Lizard was in his twenties when his beard and hair turned completely white. Today he appears everywhere from malls and parades to schools and hospitals. And— from his custom-made red velvet suits to the mistletoe that hangs from the rearview mirror in his Santa-mobile—he is Santa Claus three hundred and sixty-five days a year. In Being Santa Claus Sal reflects on his experiences with both children and adults including: Christmas magic is all around us: We don’t always see it, but it is there, shaping and enriching our lives. Sometimes you need to go that extra mile:Santa Claus is the one person who can’t even use a blizzard as an excuse not to honor his commitments, and Sal teaches adults the importance of always showing up for our children. Even a small child can make a big difference: Sal has met some impressive children over the years, and he’s learned that you don’t need to be a grown-up to make an impact on the world around you. In Being Santa Claus Sal shares these lessons, along with often heartwarming, occasionally heartbreaking, and sometimes downright hysterical stories from his twenty-year career as Santa.

Robert Field was the kind of man that had all of the noble attributes of Santa Claus, but had never had occasion in his life to play the role. It wasn't until after a series of personal setbacks that he felt the desire of "Becoming Santa." At first he became a Santa to make ends meet, but soon found that showing his natural love of people filled a hole in his heart that hadn't been so evident before. In the end Robert was surprised to discover that he, in reality, had become an authentic Santa Claus His existence was verifiable as an actual fact. His service grew out of practical matters and concerns. His actions were not artificial but heartfelt and genuine. And others strongly felt that he was worth of the name Santa. Parents of all ages have introduced their children to the wonders of Santa Claus. But in so doing they have silently dreaded the day when their child might ask, "Is Santa Claus real?" Now, because of Robert Field, they can honestly answer, "Yes "

After a disastrous Christmas Eve where Santa and his elf Roy only just managed to complete all their deliveries, he is now ready for retirement. To do that he must find a replacement for himself who Roy can train up. Can Roy get the person ready to work in the mall in the run up to Christmas and take on deliveries to the most notorious street in North America? Well there is one, but he needs help when bundling into the wrong chimney. He also needs a team who can pick up the pieces when his calamitous attempts to deliver gifts goes horribly wrong.

"Ever wonder what Santa's job is like?" "Wishes do come true..." It's Christmas eve and Bug accidentally finds a stack of letters that kids have written to Santa. Santa won't receive the letters in time, so Bug wishes on a shooting star: "I WISH I WERE SANTA!" His wish is granted and he gets a surprise visit from his considerate team of reindeer. Ho, ho, ho, Merry Christmas! A season of Christmas, of sharing our love. A season of blessings, from Heaven above. A season of friendships, of warmth, and good cheer. A season of greetings, for the coming new year. BUY the print copy now and the eBook is FREE!

Mom, Today at the Christmas party Tommy said Santa isn't real! Every parent dreads the day, usually a few days before Christmas, when their child comes home in tears because someone at school has ruined the tradition of Santa for them. What do you say when your child questions the magic, the spirit, the existence of Santa? It's time to read a story that will change the way you handle the doubt.... a story that will change the way you console the tears.... a story that will make it okay to believe! Becoming Santa is a story that will change your child's life.... and yours. How do you go from that childhood belief like Buddy the Elf has, to answering that age old question of is Santa real? Just like the New York Sun newspaper editorial from September 21, 1897 answered the same question from a young girl in Yes Virginia, There is a Santa Claus, so too does Becoming Santa answer the same question for Daniel, a young boy who is sad and confused about Santa right before Christmas. This is a children's Christmas book every parent and grandparent should have on hand for when the time comes, because we all know, sooner or later, it will. You'll be so glad you have this new classic in children's literature in your collection and we're sure the book and the spirit of love and generosity will be handed down for generations to come. Reviews: "This is the next T'was the Night Before Christmas. Every parent needs to add this to their child's collection." Robin Hurst, Author, How Can I Choose? "Becoming Santa will tug at the heartstrings of anyone, any age, anywhere who has experienced giving like Santa...joyfully, generously, mysteriously. May you catch Daniel's compassionate spirit as he discovers this Christmas magic!" Laura Wayland, Founder of Auntie for Hire "This book is a delight and will be perfect for this often difficult transition. It is beautifully and simply written." Nancy Hudson, grandmother to William, 8, and Julia, 6 "Wow, I loved it! A gentle story about growing up and discovering the joy of giving to others." Katie Cox, Texas School Librarian From Cyndi "Go Go" Merritt, the author: "Becoming Santa was a labor of love. Now that I am a grandmother, this is a legacy retelling of how my own daughter was raised so that she can, in turn, hand it down to her son when the time comes. This is for Daniel and all the future Santas of the world."

A #1 New York Times bestseller and Christmas must-read from the creators of the laugh-out-loud bestsellers How to Babysit a Grandpa and How to Babysit a Grandma! After waiting for days and days and days, it’s finally Christmas Eve. And that’s when you can try to catch Santa.... Two sibling narrators give clever tips for “catching” Santa (be crafty! be clever! be gentle!) on Christmas Eve in this delightful and hilarious holiday offering, written in a fun instructional style. Filled with humor and warmth, this is a jolly read-aloud for the whole family to enjoy! And don't miss Jean Reagan and Lee Wildish's How to Raise a Mom and How to Surprise a Dad! “A new hit this year is How to Catch Santa. . . . The picture book offers lighthearted tips on how kids can steal a glimpse of Mr. Elusive, aka Santa. . . .” —USA Today

If your child or grandchild has ever wondered where Santa fits in with the traditional Christmas story, now you can read them Santa's Birthday Gift. Finally, a book that ties two holiday traditions into one inspirational tale of wonder - as Santa brings gifts to baby Jesus. The cleverly-written, rhyming book reveals Santa's adventure from toymaker to star follower right into the heart of Bethlehem where he meets Baby Jesus in the manger. Delivering toys to a king is a touching experience for both Santa and readers alike, as they discover where the tradition began Santa makes a promise to Jesus to bring gifts to good boys and girls each year on Jesus' birthday. This delightful story is engaging and delivers meaningful lessons using recognizable nativity characters, and of course, Santa and Jesus.