In the rapidly paced world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending with technology at a rate never before seen.It's no longer enough to just be a traditional marketer: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, reporting & analytics, web development, and email marketing.In Part 2, you'll read about the soft skills essential to business, likewriting emails, getting your first entry level position, working as a marketing freelancer, starting your marketing agency, and how to work remotely.Also included are in-depth vignettes and interviews with renowned communicators for insightful alternate views on what makes a successful marketer.Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, MSF, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.

In the rapidly paced world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending with technology at a rate never before seen.It's no longer enough to just be a traditional marketer: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, reporting & analytics, web development, and email marketing.In Part 2, you'll read about the soft skills essential to business, likewriting emails, getting your first entry level position, working as a marketing freelancer, starting your marketing agency, and how to work remotely.Also included are in-depth vignettes and interviews with renowned communicators for insightful alternate views on what makes a successful marketer.Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, MSF, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

In this book, I have explained Digital Marketing, the Scope of Digital Marketing, Modules of Digital Marketing, Importance of Digital Marketing, and How you can learn digital marketing. In today's era, digital marketing is the very important to feel you can grow your business with this as well as you can make your career in this.

In the rapidly paced world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending with technology at a rate never before seen.It's no longer enough to just be a traditional marketer: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, reporting & analytics, web development, and email marketing.In Part 2, you'll read about the soft skills essential to business, likewriting emails, getting your first entry level position, working as a marketing freelancer, starting your marketing agency, and how to work remotely.Also included are in-depth vignettes and interviews with renowned communicators for insightful alternate views on what makes a successful marketer.Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, MSF, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.