Diesel's Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso's manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.

This is a book for dedicated academics who consider spending years masochistically overworked and underappreciated as a laudable goal. They lead the lives of the impoverished, grade the exams of whiny undergrads, and spend lonely nights in the library or laboratory pursuing a transcendent truth that only six or seven people will ever care about. These suffering, unshaven sad sacks are grad students, and their salvation has arrived in this witty look at the low points of grad school. Inside, you’ll find: • advice on maintaining a veneer of productivity in front of your advisor • tips for sleeping upright during boring seminars • a description of how to find which departmental events have the best unguarded free food • how you can convincingly fudge data and feign progress This hilarious guide to surviving and thriving as the lowliest of life-forms—the grad student—will elaborate on all of these issues and more.

The book market is saturated with guides on how to live more successfully. Many require the reader to wade through a myriad of lengthy philosophical beliefs and principles. All to often, well meaning readers buy these books with every intention of absorbing all the bits of wisdom inside. Unfortunately, many don't have time to really study such books, let alone extract basic daily living guidelines. Tom Massey has written a simple book. The ABC's of Successful Living cuts to the chase. It is an easy read. Pick it up and you may find yourself motivated to read it from cover to cover in one sitting. Or it may be easier to read whenever you want a spirital pick-me-up.This book is a true blessing. In relatively few pages it covers a broad spectrum of practical advice and affirmations for improving your life; for transforming your perspectives on livivng and being. Use only part of this book and you'll find yourself entering a new level of conscious awarness; use it and apply it all and you'll learn that the true secrets of life and universal knowing are essentially simple. This is a very simple book with the power to change your life. It's just that simple.

What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid?The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way).In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid. What if the key to success, creativity, and fulfillment in your life lies in the potential of those stupid ideas? This deeply inspiring book will teach you:¿ How to crush fear, make dreams happen, and live without regret.¿ How to overcome obstacles such as lack of time, lack of education, or lack of money.¿ The 5 actions of the New Smart to achieve authentic success.No more excuses. Learn how to start something stupid-the smartest thing you can do. Drawing on years of research, including hundreds of face-to-face interviews and some of the world's greatest success stories past and present, Richie shows you how stupid is the New Smart-the common denominator for success, creativity, and innovation in business and life.