Basics Advertising 02: Art Direction
Title | Basics Advertising 02: Art Direction PDF eBook |
Author | Nik Mahon |
Publisher | Bloomsbury Publishing |
Pages | 186 |
Release | 2017-11-02 |
Genre | Business & Economics |
ISBN | 1350034568 |
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Basics Advertising 01: Copywriting
Title | Basics Advertising 01: Copywriting PDF eBook |
Author | Robert Bowdery |
Publisher | AVA Publishing |
Pages | 179 |
Release | 2008-07-16 |
Genre | Business & Economics |
ISBN | 294037368X |
Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process.
Basics Advertising 01: Copywriting
Title | Basics Advertising 01: Copywriting PDF eBook |
Author | Rob Bowdery |
Publisher | Bloomsbury Publishing |
Pages | 178 |
Release | 2008-06-16 |
Genre | Business & Economics |
ISBN | 2940439532 |
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
Basics Advertising 03: Ideation
Title | Basics Advertising 03: Ideation PDF eBook |
Author | Nik Mahon |
Publisher | Bloomsbury Publishing |
Pages | 285 |
Release | 2017-08-10 |
Genre | Design |
ISBN | 1350034134 |
Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.
Adland
Title | Adland PDF eBook |
Author | Mark Tungate |
Publisher | Kogan Page Publishers |
Pages | 316 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 9780749448370 |
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Basic Advertising
Title | Basic Advertising PDF eBook |
Author | Donald W. Jugenheimer |
Publisher | South-Western Pub |
Pages | 461 |
Release | 1991 |
Genre | Business & Economics |
ISBN | 9780538190909 |
This volume offers a concise introduction to advertising, utilizing a practical, essentials approach. The book is organized by the six Cs of advertising, providing an easy-to-remember verbal device to help readers understand the process and organization of the advertising business. Discussions include the following topics: how advertising is created, media, laws and ethics, careers in advertising, and how readers can utilize advertising.
Ogilvy on Advertising
Title | Ogilvy on Advertising PDF eBook |
Author | David Ogilvy |
Publisher | Vintage |
Pages | 613 |
Release | 2013-09-11 |
Genre | Social Science |
ISBN | 0804170053 |
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.