This pocket edition of the bestselling design reference book contains 150 essential principles.

Design plays a significant role in environmental, ethical, economic and cultural arenas, and contributes to people's wealth, cultural identity and quality of life. This textbook presents the theory and practice of design fundamentals. It offers learning objectives that develop motivation, creative spirit, and cognitive strategies among students.

Traces the significance of the human body in architecture from its early place as the divine organizing principle to its present near elimination

This work takes a close look at a broad range of 20th-century examples of design, architecture and illustration, revealing underlying geometric structures in their compositions.

Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.