Baseline Shift captures the untold stories of women across time who used graphic design to earn a living while changing the world. Baseline Shift centers diverse women across backgrounds whose work has shaped, shifted, and formed graphic design as we know it today. From an interdisciplinary book designer and calligrapher during Harlem's Renaissance, to the invisible drafters of Monotype's drawing office, the women represented here include auteurs, advocates for social justice, and creators ahead of their time. The fifteen essays in this illustrated collection come from contributors with a variety of backgrounds and perspectives. Baseline Shift is essential reading for students and practitioners of graphic design, as well as anyone with an interest in women's history.

Shifting Baselines explores the real-world implications of a groundbreaking idea: we must understand the oceans of the past to protect the oceans of the future. In 1995, acclaimed marine biologist Daniel Pauly coined the term "shifting baselines" to describe a phenomenon of lowered expectations, in which each generation regards a progressively poorer natural world as normal. This seminal volume expands on Pauly's work, showing how skewed visions of the past have led to disastrous marine policies and why historical perspective is critical to revitalize fisheries and ecosystems. Edited by marine ecologists Jeremy Jackson and Enric Sala, and historian Karen Alexander, the book brings together knowledge from disparate disciplines to paint a more realistic picture of past fisheries. The authors use case studies on the cod fishery and the connection between sardine and anchovy populations, among others, to explain various methods for studying historic trends and the intricate relationships between species. Subsequent chapters offer recommendations about both specific research methods and effective management. This practical information is framed by inspiring essays by Carl Safina and Randy Olson on a personal experience of shifting baselines and the importance of human stories in describing this phenomenon to a broad public. While each contributor brings a different expertise to bear, all agree on the importance of historical perspective for effective fisheries management. Readers, from students to professionals, will benefit enormously from this informed hindsight.

This environmental history of America’s largest estuary provides insight into how and why its former productivity and abundant fisheries have declined. The concept of “shifting baselines”—changes in historical reference points used in environmental assessments—illuminates a foundational challenge when evaluating the health of ecosystems and seeking to restore degraded wildlife populations. In this important book, Victor S. Kennedy examines the problem of shifting baselines for one of the most productive aquatic resources in the world: the Chesapeake Bay. Kennedy explains that since the 1800s, when the Bay area was celebrated for its aquatic bounty, harvest baselines have shifted downward precipitously. Over the centuries, fishers and hunters, supported by an extensive infrastructure of boats, gear, and processing facilities, overexploited the region’s fish, crustaceans, terrapin, and waterfowl, squandering a profound resource. Beginning with the colonial period and continuing through the twentieth century, Kennedy gathers an unparalleled collection of scientific resources and eyewitness reports by colonists, fishers, managers, scientists, and newspaper reporters to create a comprehensive examination of the Chesapeake’s environmental history. Focusing on the relative productivity and health of its fisheries and wildlife and highlighting key species such as shad, oysters, and blue crab, Shifting Baselines in the Chesapeake Bay helps readers understand the remarkable extent of the Bay’s natural resources in the past so that we can begin to understand what has changed since, and why. Such knowledge can help illustrate the Bay’s potential fertility and stimulate efforts to restore this pivotal maritime system’s ecological health and productivity.

Introduced more than a decade ago, the first edition of D.V. Bugg's Electronics: Circuits, Amplifiers and Gates became widely popular for its comprehensive yet concise coverage of all the major introductory topics in electronics. Today, semiconductor chips and integrated circuits are used universally. This second edition was revised and streamlined to focus on the basic principles required to apply this extensive technology. Electronics: Circuits, Amplifiers and Gates, Second Edition offers a complete introduction to the fundamentals of AC and DC circuits along with complex numbers, bandwidth, and operational amplifiers. It includes a description of the working principles of transistors, outlining doping and the operation of the diode, bipolar transistor, and field effect transistor. The book also features a section on digital logic and concludes with more advanced chapters describing resonance and transients and their relation through Fourier analysis. Updated to reflect advances in the field over the past decade, Electronics: Circuits, Amplifiers and Gates, Second Edition is fully illustrated throughout with numerous worked examples and sample problems.

Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book

Mastering InDesign for Print Design and Production shows how experienced professionals with deadlines and billable hours use InDesign efficiently and effectively. Through the case studies and interviews, readers will find inspired to look beyond the over-emphasized basic features and into the depths of InDesign's utility for real-world print design. Most InDesign books are written for beginners, and experienced users are frustrated by them. When you already know how to make, fill, and thread a text box, the entire first half of most InDesign books is useless. But this one doesn't dwell on the basics. Mastering InDesign for Print Design and Production fulfills the promise of the Mastering series, to provide real-world skills to professionals and students. Like all Mastering books, this one includes: A "by pros for pros" approach: The author is an active professional working in the field of graphic arts, layout, and design, writing for professionals who want to improve their skills or learn new skills. Real-world examples: Running throughout the text are examples of how the various skills are applied in real scenarios, described throughout the book in the form of examples and case studies from the author's own design and consulting work, as well as interviews with other designers using InDesign on the job. Skill-based teaching and hands-on exercises Although the book has a comprehensive glossary, page one begins right away speaking to the core market—print professionals—in industry terms about industry challenges. This immediately lets experienced InDesign users know the book is about them. The approach is humorous, making the digestion and retention of complicated information easier for the reader through quips, anecdotes, and design- and print-geek humor. But at all times the book is true to its mission: Helping a professional do their job in InDesign without frustration, confusion, or aesthetic compromise.

A “compassionate, authoritative, and wise” (Mark Hyman, MD, New York Times bestselling author of The Pegan Diet) 30-day program that “will shift the way you think about your body and your health” (Gabrielle Bernstein, #1 New York Times bestselling author and international speaker) based on a paradigm-shifting idea: You have to change your body to change your mind and mood. Prescription for Happiness offers a 30-day program for reaching a new level of energy, clarity, and calm. Too often, conventional medicine treats the mind as separate from the body. However, science shows that physical issues, such as chronic illness and weight fluctuation, are oftentimes intricately entwined with mental health conditions like depression, anxiety, fatigue, and more. This must-read book explores the new science of optimizing the body in ways that will help anyone attain a new baseline for energy, calm, and optimism. Dr. Berzin draws on cutting-edge research and her work with thousands of patients to tell the complete story of how our physical health influences our energy level, mood, focus, and emotional wellbeing. This builds on her work at her nationally renowned holistic health service Parsley Health, where Dr. Berzin and her team of over 100 highly trained medical providers focus on treating the whole patient, yielding extraordinary results for those dealing with gastrointestinal, hormone-related, autoimmune, and mental health conditions. Leveraging Parsley’s unique patient data and successful proprietary protocols, Prescription for Happiness is the ultimate gateway to creating your new baseline for peak physical and mental health.