From Major League Baseball's inception in the 1880s through World War II, team owners enjoyed monopolistic control of the industry. Despite the players' desire to form a viable union, every attempt to do so failed. The labor consciousness of baseball players lagged behind that of workers in other industries, and the public was largely in the dark about labor practices in baseball. In the mid-1960s, star players Sandy Koufax and Don Drysdale staged a joint holdout for multiyear contracts and much higher salaries. Their holdout quickly drew support from the public; for the first time, owners realized they could ill afford to alienate fans, their primary source of revenue. Baseball's Power Shift chronicles the growth and development of the union movement in Major League Baseball and the key role of the press and public opinion in the players' successes and failures in labor-management relations. Swanson focuses on the most turbulent years, 1966 to 1981, which saw the birth of the Major League Baseball Players Association as well as three strikes, two lockouts, Curt Flood's challenge to the reserve clause in the Supreme Court, and the emergence of full free agency. To defeat the owners, the players' union needed support from the press, and perhaps more importantly, the public. With the public on their side, the players ushered in a new era in professional sports when salaries skyrocketed and fans began to care as much about the business dealings of their favorite team as they do about wins and losses. Swanson shows how fans and the media became key players in baseball's labor wars and paved the way for the explosive growth in the American sports economy.

“Winner of the 2018 CASEY Award for Best Baseball Book of the Year.” The former ESPN columnist and analytics pioneer dramatically recreates an action-packed 2017 game between the Oakland A’s and eventual World Series Champion Houston Astros to reveal the myriad ways in which Major League Baseball has changed over the last few decades. On September 8, 2017, the Oakland A’s faced off against the Houston Astros in a game that would signal the passing of the Moneyball mantle. Though this was only one regular season game, the match-up of these two teams demonstrated how Major League Baseball has changed since the early days of Athletics general manager Billy Beane and the publication of Michael Lewis’ classic book. Over the past twenty years, power and analytics have taken over the game, driving carefully calibrated teams like the Astros to victory. Seemingly every pitcher now throws mid-90s heat and studiously compares their mechanics against the ideal. Every batter in the lineup can crack homers and knows their launch angles. Teams are relying on unorthodox strategies, including using power-losing—purposely tanking a few seasons to get the best players in the draft. As he chronicles each inning and the unfolding drama as these two teams continually trade the lead—culminating in a 9-8 Oakland victory in the bottom of the ninth—Neyer considers the players and managers, the front office machinations, the role of sabermetrics, and the current thinking about what it takes to build a great team, to answer the most pressing questions fans have about the sport today.

The incredible inside story of power, money, and baseball's last twenty years. In the fall of 1992, America's National Pastime is in crisis and already on the path to the unthinkable: cancelling a World Series for the first time in history. The owners are at war with each other, their decades-long battle with the players has turned America against both sides, and the players' growing addiction to steroids will threaten the game's very foundation. It is a tipping point for baseball, a crucial moment in the game's history that catalyzes a struggle for power by three strong-willed men: Commissioner Bud Selig, Yankees owner George Steinbrenner, and union leader Don Fehr. It's their uneasy alliance at the end of decades of struggle that pulls the game back from the brink and turns it into a money-making powerhouse that enriches them all. This is the real story of baseball, played out against a tableau of stunning athletic feats, high-stakes public battles, and backroom political deals -- with a supporting cast that includes Barry Bonds and Mark McGwire, Joe Torre and Derek Jeter, George Bush and George Mitchell, and many more. Drawing from hundreds of extensive, exclusive interviews throughout baseball, The Game is a stunning achievement: a rigorously reported book and the must-read, fly-on-the-wall, definitive account of how an enormous struggle for power turns disaster into baseball's Golden Age.

"Positioned at the crossroads of sabermetrics and cognitive science are questions that will alter the trajectory of both traditional and analytics-based baseball thinking. With a background in clinical psychology as well as experience in major league front offices, Baseball Prospectus' Russell Carleton illuminates advanced statistics and challenges cultural assumptions, demonstrating along the way that data and logic need not be at odds with the human element of baseball--in fact, they're inextricably intertwined"--

Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a "smart power" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present.