The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.

The acclaimed bakers and authors of Baked return with an inventive array of treats to make any celebration even sweeter. Celebrating a year in desserts, BAKED’s beloved duo Matt Lewis and Renato Poliafito offer cookies, puddings, whoopie pies, cakes, brownies, and more to commemorate holidays both expected and unexpected. You’ll discover creative treats like Rum-infused Hair of the Dog Cake for New Year’s Day and Peanut Butter Sheet Cake for Texas Independence Day. Plus you won’t want to miss Praline Ice Cream Cake for Mardi Gras, Chocolate Pop Tarts for Halloween, and twelve Days of Cookies for Christmastime. With sixty-five gorgeous photographs and seventy-five unique recipes, you’ll have everything you need to create a wide range of sweet treats for quirky festivities and traditional holidays all year round./

This book tells about kitchen chemistry.

When it comes to baking, Americans clearly know a thing or two. Whether it's gooey chocolate brownies, perfectly iced cupcakes or chunky chocolate chip cookies, American baking is everywhere, and we love it. Baked in America is a bumper-sized celebration of American baking. From their London bakery, Outsider Tart, Americans David Muniz and David Lesniak are spearheading a welcome revival of the humble home-baked American cake (and brownie, and muffin and cookie!) and introducing us to a whole load of newcomers along the way. Their irresistible cookbook contains over 120 American recipes ranging from classic favourites such as juicy blueberry muffins, chocolate and walnut brownies and peanut butter cookies to a strawberry meringue torte, white chocolate and raspberry cupcakes, red velvet cheesecake and an outstanding array of whoopie pies. With full colour photography throughout and a stunning design this cookery book will be every baker's dream. Resistance will be futile.

Standout Baked Goods that Prove Variety Is the Spice of Life It’s never been easier to find the perfect recipe for every mood than with this outstanding collection of sweet and savory treats. Ruth Mar Tam shares 60 of her favorite recipes—each with a number of variations and flavor combinations, so you can tweak them to suit any craving. While each of her recipes is delicious in its original form, the variations she offers make it easy to mix up a recipe based on ingredients you happen to have on hand or simply cater to your own personal preferences. Once you’ve mastered Ruth’s mouthwatering Spiced Coffee Crumb Cake, give it a fruity twist with her Apple-Rye variation, or make it nutty with the addition of a Nut Streusel. Or maybe you love the Tomato and Ricotta Galette as a light lunch, but you need something a little sweeter to serve at the end of a meal—in that case, try out the Plum and Honey Frangipane variation for a crowd-pleasing dessert. With sweet treats like Rhubarb and Walnut Linzer Cookies, Earl Grey Bundt Cake and Strawberry Palmiers, and savory options like Smoked Paprika and Cheddar Gougères, Nearly Naked Sourdough Focaccia and Mushroom Diamond Pastries, Ruth’s recipes offer you all the options you need for unique, creative, and—most importantly—delicious baking.

Butter Baked Goods began as a tiny bakery in Vancouver. Opened in 2007 by Rosie Daykin, the bakery is a pink-and-pistachio slice of heaven, its counters overflowing with irresistible treats. Not long after opening, word got out about the bakery’s marshmallows, and Butter Baked Goods soon became known as the home of the very best gourmet marshmallow in North America, a delicious morsel that can now be found in more than 300 stores. The recipe for Butter’s Famous Marshmallows is just one of the gems tucked inside the pages of this beautiful book. Other recipes include: SATURDAY MORNING CINNY BUNS & CHOCOLATE PISTACHIO POUND LOAF MAPLE SNICKERDOODLE SANDWICH COOKIES & DOUBLE CHOCOLATE TOFFEE BISCOTTI CHOCOLATE BERRY CHEESECAKE BARS & PUMPKIN CHOCOLATE CHIP BLONDIES BUTTER’S CLASSIC WHITE CAKE & APPLE CAKE WITH MAPLE SAUCE PEANUT BUTTER AND JELLY CUPCAKES & RED VELVET WHOOPIE PIES BUTTER’S LEMON MERINGUE TART & SOUR CREAM RHUBARB PIE CHOCOLATE HONEYCOMB BRITTLE & SURPRISE MOCHA FUDGE And a whole chapter dedicated to BUTTER CREAMS AND FROSTINGS, with Rosie’s top tips for “spreading the love”! But don’t be intimidated! Every recipe in Butter Baked Goods has simple instructions written in an accessible and easy-to-follow style, plus tips on how to stock your pantry and your toolbox with everything that you’ll need to get started. Everyone can create Butter’s delectable desserts—from grandmothers who have been baking all their lives to teenagers making their very first cupcakes. Rosie’s baking is not about trickery, flamboyance, or hard-to-find ingredients, but about great-tasting, homemade treats that celebrate life’s milestones: birthdays, Thanksgiving, Christmas, Easter, baby showers, bridal showers, or just that gloomy afternoon when you need a little pick-me-up. Butter Baked Goods showcases nostalgic home baking at its very best.

Your traumatic past may just be the fuel you need to soar!In Baked in Pain, Amanda takes readers through the emotional roller-coaster, which was her life growing up in apartheid South Africa. A product of abandonment and rejection, she goes very deep in narrating the abuse she suffered as a child and the negative scripts that were fed to her over the years. She further explores, supported with research the way these messages can be internalised and become the truth. She flips the lid on what is expected of victims of abuse and challenges the notion of "once abused always abused" as she reflects on her own life as a mother, wife and an internationally celebrated business woman. What would happen when Amanda finally summonses the courage to break free from her old life, in search of a relationship with her mother and a brighter future? Would she find what she's looking for? Amanda's candid recollections bare her soul, the deep faith and courage that carried her from her earliest days as a young child to her current life. It is an applaudable universal story. In a time where all forms of abuse remain rife, this book provides incredible inspiration and lessons that will motivate the reader to use their traumatic past as the fuel they need to soar and live a life filled with purpose and to be of service to others.Buy your copy of Baked in Pain today!