Who is that in the mirror? It's you, silly! Babies just love looking at their reflections, and in "I See Baby", your child will become a part of the story. Who's that splashing in the tub? it's baby! Can you wash your hair just like baby? Who is that hiding in the yard? it's baby! Can you play peek-a-boo with baby? Take your baby on a fun-filled tour of her day in this delightful padded board book with Mylar "mirrors" on each page. Baby Einstein Books is an imprint of developmentally appropriate, interactive books designed to introduce children ages 0-3 to classic poetry, art, and foreign languages in a fun and accessible way. A combination of playful images, beautiful photography, and bold illustrations with multilayered text will captivate and stimulate babies and young children. This “humanities for babies” program, based on the award-winning video series, taps into the natural learning potential of young children—and their parents’ aspirations for them.

The bond between mothers and babies are demonstrated with colorful pictures of animals and their young ones.

A simple board book with colorful, tactile elements that delivery a touch and feel holiday experience for baby

Learning the alphabet has never been more fun than with these 26 mini board books. Real-life photos and illustrations of everyday objects help teach Baby about each letter, and every mini board book can be stored and carried in a colorfully decorated Alphabooks box.

This enchanting board book is designed to introduce youngsters to the world of shapes. With beautiful illustrations and captivating photographs of familiar objects, youngsters will learn to recognize shapes in their own world everywhere they turn! Baby Einstein Books is an imprint of developmentally appropriate, interactive books designed to introduce children ages 0-3 to classic poetry, art, and foreign languages in a fun and accessible way. A combination of playful images, beautiful photography, and bold illustrations with multilayered text will captivate and stimulate babies and young children. This “humanities for babies” program, based on the award-winning video series, taps into the natural learning potential of young children—and their parents’ aspirations for them. The Baby Einstein Company, founded in 1997 by stay-at-home mom Julie Aigner-Clark, has produced numerous videos, CDs, cassettes, DVDs, flash cards, and puppets, and has received several awards and citations for its work. The company is extending its brand through sales in the mass market, as well as through its licensing relationship with Hasbro for toys. Other licensing relationships in interactive multimedia and television are in the works.

It's bath time! What happens during a bath?

This oversized board bookis designed to introduce youngsters to the world of numbers and to assist inunderstanding the significance of numbers and counting in their everyday world. With beautiful illustrations, captivatingphotographs of familiar objects all in repetitive sequences, youngsters will beginto understand numbers! Baby Einstein Books is an imprint of developmentallyappropriate, interactive books designed to introduce children ages 0-3 toclassic poetry, art, and foreign languages in a fun and accessible way. A combination of playful images,beautiful photography, and bold illustrations with multilayered text willcaptivate and stimulate babies and young children. This “humanities for babies” program, based on theaward-winning video series, taps into the natural learning potential of youngchildren—and their parents’ aspirations for them. The Baby Einstein Company,founded in 1997 by stay-at-home mom Julie Aigner-Clark, has produced numerousvideos, CDs, cassettes, DVDs, flash cards, and puppets, and has receivedseveral awards and citations for its work. The company is extending its brandthrough sales in the mass market, as well as through its licensing relationshipwith Hasbro for toys. Other licensing relationships in interactive multimediaand television are in the works.