From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball's first publicity agent. Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth's ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh's writers made him a hero, crafting his public image as a lovable scalawag. Were the stories true? It didn't matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser.

Traces his mischievous childhood in Baltimore before his life-changing enrollment in Saint Mary's Industrial School for Boys, where a strict code of conduct and his introduction to baseball inspired his historic career.

Award-winning sports writer Jane Leavy follows her New York Times runaway bestseller Sandy Koufax with the definitive biography of baseball icon Mickey Mantle. The legendary Hall-of-Fame outfielder was a national hero during his record-setting career with the New York Yankees, but public revelations of alcoholism, infidelity, and family strife badly tarnished the ballplayer's reputation in his latter years. In The Last Boy, Leavy plumbs the depths of the complex athlete, using copious first-hand research as well as her own memories, to show why The Mick remains the most beloved and misunderstood Yankee slugger of all time.

National Bestseller He was the Sultan of Swat. The Caliph of Clout. The Wizard of Whack. The Bambino. And simply, to his teammates, the Big Bam. Babe Ruth was more than baseball’s original superstar. For eighty-five years, he has remained the sport’s reigning titan. He has been named Athlete of the Century . . . more than once. But who was this large, loud, enigmatic man? Why is so little known about his childhood, his private life, and his inner thoughts? In The Big Bam, Leigh Montville, whose recent New York Times bestselling biography of Ted Williams garnered glowing reviews and offered an exceptionally intimate look at Williams’s life, brings his trademark touch to this groundbreaking, revelatory portrait of the Babe. From the award-winning author of the New York Times bestseller Ted Williams comes the thoroughly original, definitively ambitious, and exhilaratingly colorful biography of the largest legend ever to loom in baseball—and in the history of organized sports. Based on newly discovered documents and interviews—including pages from Ruth’s personal scrapbooks —The Big Bam traces Ruth’s life from his bleak childhood in Baltimore to his brash entrance into professional baseball, from Boston to New York and into the record books as the world’s most explosive slugger and cultural luminary.

A Companion to American Sport History presents a collection of original essays that represent the first comprehensive analysis of scholarship relating to the growing field of American sport history. Presents the first complete analysis of the scholarship relating to the academic history of American sport Features contributions from many of the finest scholars working in the field of American sport history Includes coverage of the chronology of sports from colonial times to the present day, including major sports such as baseball, football, basketball, boxing, golf, motor racing, tennis, and track and field Addresses the relationship of sports to urbanization, technology, gender, race, social class, and genres such as sports biography Awarded 2015 Best Anthology from the North American Society for Sport History (NASSH)

Rather than as a Falstaffian figure of limited intellect, Edmund Wehrle reveals Babe Ruth as an ambitious, independent operator, one not afraid to challenge baseball’s draconian labor system. To the baseball establishment, Ruth’s immense popularity represented opportunity, but his rebelliousness and potential to overturn the status quo presented a threat. After a decades-long campaign waged by baseball to contain and discredit him, the Babe, frustrated and struggling with injuries and illness, grew more acquiescent, but the image of Ruth that baseball perpetuated still informs how many people remember Babe Ruth to this day. This new perspective, approaching Ruth more seriously and placing his life in fuller context, is long overdue.

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.