An infant bottle-feeding aversion is one of the most complex, stressful and confusing situations parents could face. Baby becomes distressed at feeding times and refuses to feed or eats very little despite obvious hunger. Why won't he/she eat? This is a question parents ask numerous health professionals while searching for a solution. Babies are typically diagnosed with one, two or three medical conditions to explain their aversive feeding behavior during brief appointments. Unfortunately, behavioral causes are often overlooked. Consequently, many parents don't receive an effective solution from the health professionals they consult. This is why this book is so necessary. In Your Baby's Bottle-feeding Aversion, Rowena describes the various reasons babies display aversive feeding behavior, explains how the reader can identify the cause, and describes effective solutions. Included are step-by-step instructions on how to resolve a behavioral feeding aversion that occurs as a result of being repeatedly pressured to feed - the most common of all reasons for babies to become averse to bottle-feeding. Your Baby's Bottle-feeding Aversion provides practical professional feeding advice that not only makes good sense, it works!

How game designers can use the psychological phenomenon of loss aversion to shape player experience. Getting something makes you feel good, and losing something makes you feel bad. But losing something makes you feel worse than getting the same thing makes you feel good. So finding $10 is a thrill; losing $10 is a tragedy. On an “intensity of feeling” scale, loss is more intense than gain. This is the core psychological concept of loss aversion, and in this book game creator Geoffrey Engelstein explains, with examples from both tabletop and video games, how it can be a tool in game design. Loss aversion is a profound aspect of human psychology, and directly relevant to game design; it is a tool the game designer can use to elicit particular emotions in players. Engelstein connects the psychology of loss aversion to a range of phenomena related to games, exploring, for example, the endowment effect—why, when an object is ours, it gains value over an equivalent object that is not ours—as seen in the Weighted Companion Cube in the game Portal; the framing of gains and losses to manipulate player emotions; Deal or No Deal’s use of the utility theory; and regret and competence as motivations, seen in the context of legacy games. Finally, Engelstein examines the approach to loss aversion in three games by Uwe Rosenberg, charting the designer’s increasing mastery.

Prospect theory posits that people do not perceive outcomes as final states of wealth or welfare, but rather as gains or losses in relation to some reference point. People are generally loss averse: the disutility generated by a loss is greater than the utility produced by a commensurate gain. Loss aversion is related to such phenomena as the status quo and omission biases, the endowment effect, and escalation of commitment. The book systematically analyzes the relationships between loss aversion and the law.

For Gemma Green's first time, things should have been straightforward. Find your subject, hold their gaze and push a thought into their head to save them from future disaster – Aversion complete. A pretty simple process given that the subject was to have no recollection of the experience. But Russ Tanner doesn't seem to want to forget. In fact the more she tries to avoid him, the more he pushes to get to know her. Gemma knows she has a problem but is she facing the side effects of a failed Aversion or has the school's tennis champ really fallen for her?

Conditioned taste aversion is arguably the most important learning process that humans and animals possess because it prevents the repeated self-administration of toxic food. It has not only profoundly influenced the content and direction of learning theory, but also has important human nutritional and clinical significance. In addition to its direct relevance to food selection, dietary habits, and eating disorders, it is significant for certain clinical populations that develop it as a consequence of their treatment. The study of conditioned taste aversions has invigorated new theory and research on drug conditioning and addictions, as well as on conditioned immunity. There has also been a substantial amount of recent research exploring the neural substrates of conditioned taste aversion--its neuroanatomy, pharmacology, and role in the molecular and cellular basis of plasticity.This book provides a definitive perspective on the current state of research, theory, and clinical applications for conditioned taste aversion effects and methodology. In each chapter, a leading scholar in the field presents a broad range of studies, along with current findings on the topic, highlighting both the major theoretical landmarks and the significant new perspectives. It will be an important resource for both professional and student researchers, who study conditioning, learning, plasticity, eating disorders, and dietary and ingestive behaviors in neuroscience, cognitive neuroscience, cognitive psychology, developmental psychology, clinical psychology, psychopharmacology, and medicine.

Tolerance is generally regarded as an unqualified achievement of the modern West. Emerging in early modern Europe to defuse violent religious conflict and reduce persecution, tolerance today is hailed as a key to decreasing conflict across a wide range of other dividing lines-- cultural, racial, ethnic, and sexual. But, as political theorist Wendy Brown argues in Regulating Aversion, tolerance also has dark and troubling undercurrents. Dislike, disapproval, and regulation lurk at the heart of tolerance. To tolerate is not to affirm but to conditionally allow what is unwanted or deviant. And, although presented as an alternative to violence, tolerance can play a part in justifying violence--dramatically so in the war in Iraq and the War on Terror. Wielded, especially since 9/11, as a way of distinguishing a civilized West from a barbaric Islam, tolerance is paradoxically underwriting Western imperialism. Brown's analysis of the history and contemporary life of tolerance reveals it in a startlingly unfamiliar guise. Heavy with norms and consolidating the dominance of the powerful, tolerance sustains the abjection of the tolerated and equates the intolerant with the barbaric. Examining the operation of tolerance in contexts as different as the War on Terror, campaigns for gay rights, and the Los Angeles Museum of Tolerance, Brown traces the operation of tolerance in contemporary struggles over identity, citizenship, and civilization.

Conditioned taste aversion (CTA) is a robust defence device protecting animals against repeated consumption of toxic food. It is characterised by the ability of many animals to learn to avoid certain substances by their sight, smell, or taste after experiencing an unpleasant or harmful reaction to them. CTA is encountered at all levels of evolution, with similar forms of food aversion learning found in vertebrate and invertebrate species whose ancestral lines diverged more than 500 million years ago. CTA has a number of unusual properties contrasting sharply with the basic assumptions of traditional learning theories, which has brought it increasingly to the attention of neurobiologists interested in neural plasticity. In CTA, the usual time parameters between stimulus and aversion are relaxed considerably, frequently with delays of hours rather than seconds. Moreover, the critical stage of CTA acquisition may proceed under deep anaesthesia incompatible with other forms of learning. In the past decade several pivotal discoveries have considerably avanced our understanding of the neural processes underlying CTA, and opened new possibilities for their analysis at the molecular and cellular levels. This book, written by three of the world's leading researchers in the subject, comprehensively reviews the current state of research into conditioned taste aversion. The first book of its kind to provide an up-to-date summary of research into the neuroanatomy, pharmacology, electrophysiology, and functional morphology of CTA, it will be welcomed by all researchers and graduate students in the field.