The book covers numerous tech entrepreneurial founders and software developers, and the exciting brands or products that they created. It goes deep on a handful of them, narrowly divulging exactly how a few software developers and startup founders created breakthrough tech products like Gmail, Dropbox, Ring, Snapchat, Bitcoin, Groupon, and more. It highlights and unpacks the general hero-worship that the media and our own minds practice about tech founders and tech entrepreneurs. This idealization of tech success can create a paradox, preventing average tech professionals from their own successful journeys. This book provides hard evidence that anyone in tech can create, and anyone on the peripheral of tech can break through to the center where innovation, creativity, and opportunity meet. The anecdotes, stories, evidence, facts, arguments, logic, principles, and techniques provided in this book have helped individuals and businesses engage in slow creation cycles, improve the morale of their development teams, and increased their delivery potential of their technology solutions overall. Average Joe covers: Genius - The systematic deconstruction and debunking of the commonly held assumptions in the tech industry around supreme intelligence, and how that intelligence has been worshipped and sought after, despite the facts. Slow Creation - How to force-manufacture creative ideation. How conscious and subconscious cycles of patterns, details, and secrets can lead to breakthrough innovations, and how those P.D.S. cycles, and systematic mental grappling, can be conjured and repeated on a regular basis. Little-C Creativity - The conscious and miniature moments of epiphany that leak into our active P.D.S. cycles of Slow Creation. Flow - Why it's great, but also - why it's completely unreliable and unnecessary. How to perpetually innovate without relying on a flow state. Team Installation - How teams and companies can engage their employees in Slow Creation to unlock dormant ideas, stir up creative endeavors, and jumpstart fragile ideas into working products. User Manipulation - How tech products are super-charged with tricks, secret techniques, and neural transmitters like Dopamine, Oxytocin, and Cortisol; how those products leverage cognitive mechanisms and psychological techniques to force user adoption and user behaviors. Contrarianism - How oppositional and backward-thinking leaders create brand-new categories and the products which dominate those categories. Showmanship - How tech players have presented their ideas to the world, conjured up magic, manufactured mystique, and presented compelling stories that have captured their audiences. Sustainable Mystique Triad – A simple model for capturing audiences consistently without relying on hype and hustle.

“What is happening to my life?” Have you ever honestly asked yourself that question? As young boys, we dreamed of being pilots, firefighters, doctors, and cowboys. Now we’re older, with a wonderful wife and kids, as well as a mortgage, a minivan, and a fulfilling but not-so-glamorous job. What happened? All the dreams that once inspired us have evaporated into traffic jams, computer screens, bills, and deadlines. Why is life so ordinary? If you think your life is nothing special, take a look at it through God’s eyes. The revealing truth is that God chooses “ordinary,” faithful men to do His most important work—regular guys like Peter the fisherman, David the shepherd, Stephen the waiter, Gideon the farmer, Paul the tentmaker, and even Jesus the carpenter. In this engaging book, Troy Meeder blends stories about biblical characters and contemporary men to show that an “average-Joe” life, an “ordinary” existence, shapes a man’s integrity, moral stability, resolve, and strength. The world desperately needs an army of “average Joes.” Like you. “Troy Meeder’s heart-felt accounts from both his own personal experience and those of friends and family touch a raw nerve in your soul…. Average Joe reminds us that living a life focused on faith, family, and friends is what makes a man exceptional.” —Rick Wiggers, average Joe and account manager Includes a study guide for use by men’s groups.

Part memoir, part wander through a changing political landscape, part rant about Australia, the media, politics, and everything, Joe Hildebrand's new book, like the man himself, defies description. Joe Hildebrand is the man you see on tV, the man you read in the Daily telegraph, the man you might follow on twitter (where he's rated as one of the top ten most influential tweeters in Australia), the man with an opinion on everything and anything, especially the dire straits of the current political landscape. But who is he? Where did he come from?In this, his first book, you can meet the man behind the man; his highly unconventional family and upbringing, his odd relatives, his less than stellar school career and then his arrival at University where he discovered a tribe of similar outcasts and freaks - student politicians. the lesson Joe learned as an aspiring student leader and newspaper editor would bring him girlfriends, win him elections, and prepare him for a life inside the den of evil itself; the Murdoch newspaper empire.Sit back, relax and laugh along with Joe as he reflects on his life and times - and tries to find some semblance of meaning in either.

The book covers numerous tech entrepreneurial founders and software developers, and the exciting brands or products that they created. It goes deep on a handful of them, narrowly divulging exactly how a few software developers and startup founders created breakthrough tech products like Gmail, Dropbox, Ring, Snapchat, Bitcoin, Groupon, and more. It highlights and unpacks the general hero-worship that the media and our own minds practice about tech founders and tech entrepreneurs. This idealization of tech success can create a paradox, preventing average tech professionals from their own successful journeys. This book provides hard evidence that anyone in tech can create, and anyone on the peripheral of tech can break through to the center where innovation, creativity, and opportunity meet. The anecdotes, stories, evidence, facts, arguments, logic, principles, and techniques provided in this book have helped individuals and businesses engage in slow creation cycles, improve the morale of their development teams, and increased their delivery potential of their technology solutions overall. Average Joe covers: Genius - The systematic deconstruction and debunking of the commonly held assumptions in the tech industry around supreme intelligence, and how that intelligence has been worshipped and sought after, despite the facts. Slow Creation - How to force-manufacture creative ideation. How conscious and subconscious cycles of patterns, details, and secrets can lead to breakthrough innovations, and how those P.D.S. cycles, and systematic mental grappling, can be conjured and repeated on a regular basis. Little-C Creativity - The conscious and miniature moments of epiphany that leak into our active P.D.S. cycles of Slow Creation. Flow - Why it's great, but also - why it's completely unreliable and unnecessary. How to perpetually innovate without relying on a flow state. Team Installation - How teams and companies can engage their employees in Slow Creation to unlock dormant ideas, stir up creative endeavors, and jumpstart fragile ideas into working products. User Manipulation - How tech products are super-charged with tricks, secret techniques, and neural transmitters like Dopamine, Oxytocin, and Cortisol; how those products leverage cognitive mechanisms and psychological techniques to force user adoption and user behaviors. Contrarianism - How oppositional and backward-thinking leaders create brand-new categories and the products which dominate those categories. Showmanship - How tech players have presented their ideas to the world, conjured up magic, manufactured mystique, and presented compelling stories that have captured their audiences. Sustainable Mystique Triad – A simple model for capturing audiences consistently without relying on hype and hustle.

Are you an Average Joe or Plain Jane who feels trapped by your current circumstances and in search for more out of life? If you are than Average Joe’s Story is your story. Average Joe’s Story is the real time account of Christopher L. Hedges, aka Average Joe, as he fights his way free from the adversity that has ensnared him. Like you Average Joe’s views were shaped at a young age; but his experiences were uncommon. Average Joe’s real world life experiences are those of Hollywood fantasy, and like any epic story Average Joe is confronted by great adversity. We are all given opportunities in life and the decisions we make determine where we go, how long it takes us to get there, and how painful the journey can be. Sometimes you may need to take monstrous steps backwards in order to have the chance to trek your way up to the summit of success. Average Joe knows from first hand experience that when you peel away enough layers there is little difference between an oil baron and a gas station attendant. Which would you prefer to be? Take a journey with Average Joe from as bad as it gets to where you want to be. If you are looking for directions to something better than this is an Quest you need to experience. Point A is where you currently find yourself. Take the trip with Average Joe to Point B, where you want to be. Average Joe is waiting for you. Do you have the courage to join him at the top?

In an industry littered with great characters and extraordinary personalities, Joe Hobbs stands out as one of the whisky world’s most colourful and interesting entrepreneurs, a man who packed more into each decade of his life than most people manage in a lifetime. Whilst individual episodes and activities of his life are quite well known, his fascinating and wide-ranging full life story has not been told before, despite the fact Joe features in Whisky Magazine’s list of ‘Top 100 Most Influential Whisky Figures’ of all time. Not Your Average Joe tells the fascinating story of how the son of a bankrupt English farmer rose to be one of the leading figures in the history of the Scotch whisky industry, making two fortunes and losing one along the way. The book explains Joe’s pioneering exploits as one of the first military aviators during WW1; his controversial rum-running activities into the USA during Prohibition in the 1920s; his leading role in designing and building the city of Vancouver’s first skyscraper; his rise as one of the leading Scotch whisky ‘barons’; and his pioneering transformation of a derelict 10,000 acre Scottish Highland estate into the UK’s first cattle ranch during Britain’s ‘battle for beef’ in the lean years after WW2.

The story begins with Joe, an average thirty-something-year-old guy, who has just earned his brown belt. Joe is an accountant, husband, and parent who is overweight, hypertensive, and unhappy with his life in general. During his two-year journey towards earning his black belt, he discovers himself, transforms his life, and finds happiness. Though we all know that basic characteristics for success include confidence, desire, discipline, persistence, faith, and learning to deal with failure, many of us lack one or more of them. Through his journey from brown belt to black belt, Joe transforms himself into a positive-minded individual willing to take on challenges and make decisions. His journey is one of self-improvement, from being dissatisfied with his life to being in control of and happy with it.