Automotive Innovation: The Science and Engineering behind Cutting-Edge Automotive Technology provides a survey of innovative automotive technologies in the auto industry. Automobiles are rapidly changing, and this text explores these trends. IC engines, transmissions, and chassis are being improved, and there are advances in digital control, manufacturing, and materials. New vehicles demonstrate improved performance, safety and efficiency factors; electric vehicles represent a green energy alternative, while sensor technologies and computer processors redefine the nature of driving. The text explores these changes, the engineering and science behind them, and directions for the future.

Automotive Innovation: The Science and Engineering behind Cutting-Edge Automotive Technology provides a survey of innovative automotive technologies in the auto industry. Automobiles are rapidly changing, and this text explores these trends. IC engines, transmissions, and chassis are being improved, and there are advances in digital control, manufacturing, and materials. New vehicles demonstrate improved performance, safety and efficiency factors; electric vehicles represent a green energy alternative, while sensor technologies and computer processors redefine the nature of driving. The text explores these changes, the engineering and science behind them, and directions for the future.

The automobile has shaped nearly every aspect of modern American life. This text documents the story of the automotive industry, which, despite its power, is constantly struggling to assure its success.

This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.

Automotive industry is going through a technological shock. Multiple intertwined technological advances (autonomous vehicle, connect vehicles and mobility-as-a-Service) are creating new rules for an industry that had not changed its way of doing business for almost a century. Key players from the tech and traditional automobile sectors – although with different incentives – are pooling resources to realize the goal of self-driving cars. AV innovation by auto and tech companies’ innovation is still largely home based, however, there is some shifting geography at the margin. AV and other related technologies are broadening the automotive innovation landscape, with several IT-focused hotspots – which traditionally were not at the center of automotive innovation – gaining prominence.

The automotive transmission plays a vital role in the vehicle powertrain, yet in an optimum operation environment it is invisible to the customer. This report examines the technological innovations in transmission design that contribute to important overall vehicle characteristics such as fuel economy, vehicle performance, quality and reliability. This book is a reference providing background and solid supportive data for the manager and engineer with responsibility for directing the application of the transmission in vehicle design concepts. Historical information is briefly reviewed as a basis for the state of development of future transmissions. Topics Covered: Transmission Types Gearing the Transmission Transmission Controls Performance Attributes Transmission Efficiency and Internal Component Power Losses Harnessing Noise, Vibration, and Harshness (NVH) and more

This book explores the application of Design Thinking in the automotive industry in order to explain which factors influence the innovativeness of Design Thinking teams. Seeking for innovation leadership, automotive manufacturers apply Design Thinking to enhance their competitiveness with customer-oriented products and services. Design Thinking is a multidisciplinary team-based methodology that adopts design principles to business management. In the literature and practice, however, it is not clear, what constitutes the relationship between the application of Design Thinking and team's innovativeness. A grounded theory and template analysis approach is used to develop a framework which explains this relationship. Managers and decision-makers of multinationals are provided with practical recommendations about how to implement Design Thinking to produce innovative products and services.