Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.

The hunger for authenticity guides us throughout our lives. People strive for joined-up living, where on the one hand what they say and do reflects what they think and feel, and on the other what they think and feel reflects who they are. Stephen Joseph has pioneered developments in research into authenticity, drawing on the solid science of positive psychology to develop what has become one of the gold-standard tests for assessing authenticity. His and others' findings reveal that when people are in relationships in which they feel accepted, understood and valued, they drop their defences. They naturally begin to examine themselves psychologically, accommodate new information and live more authentically. What's more, the latest studies reveal that it is authenticity that leads to true happiness. In Authentic, Stephen Joseph presents his fresh and inspiring perspective on the psychology of authenticity alongside practical advice and exercises for the reader. Drawing on the wisdom of existential philosophers, the insights and research of psychologists, and case studies from his own and others' clinical experiences, he shows how authenticity is the foundation of human flourishing - as well as how the ideas relate to debates about the importance of happiness.

“Charles Taylor is a philosopher of broad reach and many talents, but his most striking talent is a gift for interpreting different traditions, cultures and philosophies to one another...[This book is] full of good things.” —New York Times Book Review Everywhere we hear talk of decline, of a world that was better once, maybe fifty years ago, maybe centuries ago, but certainly before modernity drew us along its dubious path. While some lament the slide of Western culture into relativism and nihilism and others celebrate the trend as a liberating sort of progress, Charles Taylor calls on us to face the moral and political crises of our time, and to make the most of modernity’s challenges. “The great merit of Taylor’s brief, non-technical, powerful book...is the vigor with which he restates the point which Hegel (and later Dewey) urged against Rousseau and Kant: that we are only individuals in so far as we are social...Being authentic, being faithful to ourselves, is being faithful to something which was produced in collaboration with a lot of other people...The core of Taylor’s argument is a vigorous and entirely successful criticism of two intertwined bad ideas: that you are wonderful just because you are you, and that ‘respect for difference’ requires you to respect every human being, and every human culture—no matter how vicious or stupid.” —Richard Rorty, London Review of Books

‘Authenticity’ and authentication is at the heart of museums’ concerns in displays, objects, and interaction with visitors. These notions have formed a central element in early thought on culture and collecting. Nineteenth century-explorers, commissioned museum collectors and pioneering ethnographers attempted to lay bare the essences of cultures through collecting and studying objects from distant communities. Comparably, historical archaeology departed from the idea that cultures were discrete bounded entities, subject to divergence but precisely therefore also to be traced back and linked to, a more complete original form in de (even) deeper past. Much of what we work with today in ethnographic museum collections testifies to that conviction. Post-structural thinking brought about a far-reaching deconstruction of the authentic. It came to be recognized that both far-away communities and the deep past can only be discussed when seen as desires, constructions and inventions. Notwithstanding this undressing of the ways in which people portray their cultural surroundings and past, claims of authenticity and quests for authentication remain omnipresent. This book explores the authentic in contemporary ethnographic museums, as it persists in dialogues with stakeholders, and how museums portray themselves. How do we interact with questions of authenticity and authentication when we curate, study artefacts, collect, repatriate, and make (re)presentations? The contributing authors illustrate the divergent nature in which the authentic is brought into play, deconstructed and operationalized. Authenticity, the book argues, is an expression of a desire that is equally troubled as it is resilient.

Discover how to lead with authenticity and agility in a fast-changing world! “Wired for Authenticity is the definitive guide to your journey of self-awareness. Along the way, you will meet the colorful cast of characters that inhabit and inhibit you, and you will develop the skills you need to recognize, confront, and influence outcomes. Henna Inam’s vulnerable and irreverent style will enable you to unleash your inner authentic self.” —Alex Wellen, chief product officer, CNN “In Wired for Authenticity, Henna Inam reintroduces us to our original nature and offers practices to bring that authentic person to life! When our true selves show up to work, we can better connect with our teams, colleagues, family, and friends. Even more powerful, we give those around us permission to do the same. It is contagious!” —Kathleen Ciaramello, president, National Food Service and On-Premise, Coca-Cola Refreshments Leadership today is more challenging than ever. Trends including the rapid pace of change, constant restructuring, and a 24/7, always-on work environment are creating overwhelmed employees and eroding trust in workplaces. Organizations need leaders who drive engagement, innovation, and outstanding client experiences. How can you be this type of leader? Henna Inam shares proven strategies based on neuroscience research and her work as an executive coach and speaker, with clients who are executives in Fortune 500 companies. The practical tools she shares in this book have worked for her clients and can help you • practice a new model of authenticity to be more trusted and agile and less overwhelmed; • experience greater success and fulfillment in your leadership, workplace, and life; • engage and innfluence clients, peers, and bosses more powerfully; and • lead team members with more inspiration and ease.

In a society that pushes conformity, how can you be courageously authentic despite fear of judgment? Award-winning leadership and diversity expert Ritu Bhasin gives you the tools to make this happen. This is more than a call to "be yourself"-it's a rally to disrupt the status quo, bring your differences to the light, and help others do the same.

Embrace individuality and being your authentic self in I Am Me, the companion to New York Times bestsellers I Am Human and I Am Love, now in board book Sometimes I stand out in a crowd. Sometimes I am not seen at all, and I feel alone. I start to ask myself, why can’t I blend in? Fit the mold? But when I stop and look, I see nothing in this world is exactly the same. Sometimes we hide who we really are to conform to the way we think we are supposed to be in the world. Sometimes we compare ourselves to others and feel we don’t fit in. But when we realize we are something to be celebrated, and we proudly live out loud as our true selves, we can make our unique mark on the world—and share our joy! From author Susan Verde and illustrator Peter H. Reynolds, the #1 New York Times bestselling team behind the I Am series, comes a bighearted celebration of individuality, being comfortable in our own skin, respecting others for who they are, living authentically, and loving ourselves. For anyone who’s ever felt like too much or not enough, I Am Me is an affirming reminder that difference is what makes life beautiful—and that each of us matters, just as we are. Inside you’ll also find exercises to celebrate who we are. I Am series: I Am Me I Am We Who I Am I Am Courage I Am One I Am Love I Am Human I Am Peace I Am Yoga