Australia Business and Investment Opportunities Yearbook Volume 7 Mining and Minerals Northern Territories

Before 1950, Australians were the world’s highest consumers of tea per capita. This book tells the story of how tea emerged as the national beverage in the Australian colonies during the nineteenth century, and explores why Australians consumed so much of the beverage for so long. Special attention is devoted to analysing the evolution of the Australian tea distribution network, especially the marketing strategies used by the tea traders to promote their products. Other topics examined here include the development of tea rituals such as afternoon tea and high tea and their role in Australian society, the local manufacture of teawares, the establishment of tea rooms and the emergence of a tea growing industry in Australia after 1960. The first comprehensive account of the history of tea in Australia, this book will be of particular interest to individuals interested in Australian history, economic and social history, and food history.