The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints. With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.

One of the critical, ongoing discussions in Septuagint Studies today concerns the issue of how texts were understood by their translators, and how those translations are able to provide the modern reader with clues to that original interpretation. In Psalms 38 and 145 of the Old Greek Version, Randall X. Gauthier provides a word by word, sentence by sentence, commentary on Psalms 38 and 145 in the Septuagint (LXX) version, or more accurately, the Old Greek (OG) version. Specifically, this study attempts to understand the semantic meaning of these psalms at the point of their inception, or composition, i.e. as translated literary units derivative of a presumed Semitic Vorlage.

"The past few decades have witnessed a renewed scholarly interest in the Septuagint, especially with regard to its importance for the fields of theology, Jewish studies, classics, philosophy, history of religions, linguistics, and history of literature. To provide students and scholars alike with ready access to the most recent developments, this collection of essays presents a comprehensive and representative picture of septuagintal research today. Specifically, this volume surveys methodological issues, provides thematic and book-centered studies focused on the Old Greek-Septuagint translations, explores the use of these translations in the New Testament, and issues a call for the exploration of the theologies of the Septuagint as a bridge between the theologies of the Hebrew Bible and those of the New Testament. It brings together a variety of perspectives, from emerging voices to seasoned scholars, both English-speaking scholars working on the New English Translation of the Septuagint project and German-speaking scholars working on the Septuaginta Deutsch project" --

In this book, native popular musicologists focus on their own popular music cultures from Germany, Austria and Switzerland for the first time: from subcultural to mainstream phenomena; from the 1950s to contemporary acts. Starting with an introduction and two chapters on the histories of German popular music and its study, the volume then concentrates on focused, detailed and yet concise close readings from different perspectives (including particular historical East and West German perspectives), mostly focusing on the music and its protagonists. Moreover, these analyses deal with very original specific genres such as Schlager and Krautrock as well as transcultural genres such as Punk or Hip Hop. There are additional chapters on characteristically German developments within music media, journalism and the music industry. The book will contribute to a better understanding of German, Austrian and Swiss popular music, and will interconnect international and especially Anglo-American studies with German approaches. The book, as a consequence, will show close connections between global and local popular music cultures and diverse traditions of study.