With Its Many Unusual Insights And Comprehensive Coverage, This Unique Book Will Attract A Wide Readership. Besides Students Of Mass Communication, Media Business And Advertising, It Will Be Of Equal Interest To Analysts, Media Professionals, Investment Bankers, Advertising And Pr Professionals, And Anyone Interested In India`S Vibrant Media Industry.

Lesser Feasts and Fasts had not been updated since 2006. This updated edition, adopted at the 79th General Convention (resolution A065), fills that need. Biographies and collects associated with those included within the volume have been updated; a deliberate effort has been made to more closely balance the men and women represented within its pages.

This volume, for the first time, presents the total physical world of the college campus as a bona fide art form. It analyzes the aesthetic elements involved in the spawning and savaging of college grounds. The ideal campus design, once defined, is held up to over 100 campuses throughout the United States, and the relative artistic merit of each evaluated. Both the best and the worst in campus design are critically observed from the standpoint of urban space, architectural quality, landscape, and overall appeal. Variables such as regional differences, historical perspective, expansion, and visual focus also figure in the evaluation. A list of the fifty most artistically successful campuses in the country concludes this highly readable and yet academically valid work exploring a discrete artistic discipline.