The history of newspaper advertising began in the seventeenth-century Low Countries. The newspaper publishers of the Dutch Republic were the first to embrace advertisements, decades before their peers in other news markets in Europe. In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising and its impact on the Dutch book trade, economy and society. In these evocative announcements, ranging from advertisement for library auctions, the publication of new books, pamphlets and maps to notices of crime, postal schedules or missing pets, the seventeenth century is brought to life. This survey offers a unique perspective on daily life, personal relationships and societal change in the Dutch Golden Age.

A pioneering study of early trade and beach communities in the Pacific Islands and first published in 1977, this book provides historians with an ambitious survey of early European-Polynesian contact, an analysis of how early trade developed along with the beachcomber community, and a detailed reconstruction of development of the early Pacific port towns. Set mainly in the first half of the 19th century, continuing in some cases for a few decades more, the book covers five ports: Kororareka (now Russell, in New Zealand), Levuka (Fiji), Apia (Samoa), Papeete (Tahiti) and Honolulu (Hawai'i). The role of beachcombers, the earliest European inhabitants, as well as the later consuls or commercial agents, and the development of plantation economies is explored. The book is a tour de force, the first detailed comparative academic study of these early precolonial trading towns and their race relations. It argues that the predominantly egalitarian towns where Islanders, beachcombers, traders, and missionaries mixed were largely harmonious, but this was undermined by later arrivals and larger populations.