Auction catalogue, books of Chapman Cohen ... [et al.], 27 to 28 March 1958
Title | Auction catalogue, books of Chapman Cohen ... [et al.], 27 to 28 March 1958 PDF eBook |
Author | Hodgson & Co. (London). |
Publisher | |
Pages | |
Release | 1958 |
Genre | |
ISBN |
Auction catalogue, books of Henry Samuel Chapman ... [et al.], 28 February to 1 March 1934
Title | Auction catalogue, books of Henry Samuel Chapman ... [et al.], 28 February to 1 March 1934 PDF eBook |
Author | Hodgson & Co. (London). |
Publisher | |
Pages | |
Release | 1934 |
Genre | |
ISBN |
Handbook of Consumer Psychology
Title | Handbook of Consumer Psychology PDF eBook |
Author | Curtis P. Haugtvedt |
Publisher | Psychology Press |
Pages | 1784 |
Release | 2018-12-07 |
Genre | Psychology |
ISBN | 1136676201 |
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
The Presentation of Self in Everyday Life
Title | The Presentation of Self in Everyday Life PDF eBook |
Author | Erving Goffman |
Publisher | Anchor |
Pages | 272 |
Release | 2021-09-29 |
Genre | Social Science |
ISBN | 0593468295 |
A notable contribution to our understanding of ourselves. This book explores the realm of human behavior in social situations and the way that we appear to others. Dr. Goffman uses the metaphor of theatrical performance as a framework. Each person in everyday social intercourse presents himself and his activity to others, attempts to guide and cotnrol the impressions they form of him, and employs certain techniques in order to sustain his performance, just as an actor presents a character to an audience. The discussions of these social techniques offered here are based upon detailed research and observation of social customs in many regions.
Mind Myths
Title | Mind Myths PDF eBook |
Author | Sergio Della Sala |
Publisher | |
Pages | 322 |
Release | 1999-06-02 |
Genre | Medical |
ISBN |
Mind Myths shows that science can be entertaining and creative. Addressing various topics, this book counterbalances information derived from the media with a 'scientific view'. It contains contributions from experts around the world.
Prices of Clothing
Title | Prices of Clothing PDF eBook |
Author | John M. Curran |
Publisher | |
Pages | 24 |
Release | 1919 |
Genre | Clothing and dress |
ISBN |
The Content Analysis Guidebook
Title | The Content Analysis Guidebook PDF eBook |
Author | Kimberly A. Neuendorf |
Publisher | SAGE |
Pages | 457 |
Release | 2017 |
Genre | Language Arts & Disciplines |
ISBN | 1412979471 |
Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.