A cartography of fragrance that charts the botany and geography of perfume composition. For perfume makers, each smell carries with it a multitude of associations and impressions that must be carefully analyzed and understood before the sum of all its parts emerges. All perfumers have their own idiosyncratic methods, drawn from their individual olfactory experiences, for classifying fragrances. In Atlas of Perfumed Botany, virtuoso perfumer Jean-Claude Ellena leads readers on a poetic, geographic, and botanical journey of perfume discovery. Ellena offers a varied and fascinating cartography of fragrances, tracing historical connections and cultural exchanges. Full-page entries on plants ranging from bergamot to lavender are accompanied by detailed and vivid full-color botanical illustrations.

A beautifully illustrated, informative, and engaging guide to 100 plants used for medicinal purposes. Remedies derived from plants are the world's oldest medicines. Used extensively in China, India, and many African countries, herbal medicine has become increasingly popular in the West along with other holistic and alternative therapies. Botanicum Medicinale offers a modern guide to 100 medicinal plants, featuring beautiful, full-color botanical illustrations and informative, engaging text. Each entry describes the plant's classification and habitat, traditional and current medicinal uses, and an interesting fact or two. Readers will learn, for example, that absinthe, the highly alcoholic, vividly green potable, was traditionally flavored with bitter wormwood (Artemesia absinthium); that cannabis may have been used by Queen Victoria for menstrual pain; and that willow bark contains a chemical similar to aspirin. Detailed and striking artwork depicts each plant. The entries are arranged alphabetically—from Adonis vernalis (a perennial in the buttercup family) to Vinca minor (also known as the common periwinkle). The 100 plants featured in the book all have a long history of medicinal use or are the subject of new medical research. Many treat a range of conditions, from insomnia to indigestion. Some plants are lovely enough to be in a bridal bouquet; others are considered weeds. Cross-reference features at the end of the book connect specific medical conditions and the plants used to treat them.

The first edition of this unique book established itself as an unparalleled source of information on perfume. Although it is primarily aimed at perfumers and others in the perfume industry, it has also found substantial sales among a wide range of others including aromatherapists, botanists, and many others who wanted to learn more about this faceted subject. The new edition is now aimed squarely at perfumery marketing specialists and others in the industry world-wide and covers in particular the needs of publicity/advertising teams and journalists, together with sales people and consultants at the counters who like to have a wide range of information at their fingertips. Changes include: an expansion of the number of profiles of the perfume houses, and of the 50 or so new perfumes worthy of record which have been launched since the previous edition. There is also increased coverage of the essences and the plants and other material from which they are derived. Coverage of perfume containers is substantially expanded and linked to other parts of the book.

An intimate exploration of inspiration and creativity, from the "parfumeur exclusif" of the house of Hermès. A scent has incantatory powers, capable of transporting you to your past, of kindling fantasies, of creating a vivid mise en scène—literally out of thin air. In the hands of the truly great, perfume creation is a kind of alchemy. Where does inspiration for this visceral art come from? How does one capture the essence of emotions, of desire? Jean-Claude Ellena has a sublime gift. As "parfumeur exclusif" (or "the nose") for Hermès, he elevates fragrance to an art form. A "writer of perfume," his concoctions are as finely composed and evocative as a haiku. He is also a conjurer of sorts: "I create an illusion that is actually stronger than reality . . . you enter the scent and follow the path." The Diary of a Nose is a collection of Ellena’s meditations on the world of scents, and what stirs his creation of some of the world’s most desired fragrances. Inspiration can come from anywhere—a market stall, a landscape, or even the movement of calligraphy. Though each smell has its own distinct character, a gifted perfumer creates olfactory experiences that are intensely personal and unique, that blossom on the body and leave a trace of us lingering after we have left a room. Seductive, delicate, and elegant as any of Ellena’s creations, The Diary of a Nose seeks to capture the most elusive facets of this rarefied and mysterious art.

A complete introduction to the psychology and science of perfume, with instructions on using and layering scent, and making your own perfumed sprays, oils, and bath and body products. A complete introduction to the psychology and science of perfume, with instructions on using and layering scent, and making your own perfumed sprays, oils, and bath and body products. At a time when advertising bombards us with the hard sell for the latest celebrity perfumes, fragrance expert Karen Gilbert shows how to create and blend your very own signature scent. Perfume: The Art and Craft of Fragrance introduces us to the psychology of smell and explains how fragrance can influence our moods and behavior, and gives a brief overview of perfume through the ages. A key chapter teaches you how to train your nose to recognize the five different fragrance families (floral, oriental, citrus, chypre, fougère), and how to identify the top, middle, and base notes of a perfume. Once you have understood the basics of how to build a fragrance, learn how to layer scents by creating perfume oils, sprays, and solids, plus scented bath and body products and home fragrance sprays from the easy step-by-step recipes. Illustrated throughout with charming artworks and photographs, Perfume: The Art and Craft of Fragrance is the perfect introduction to the art and romance of creating perfume.

Case studies, personal accounts, and analysis show how to recognize and combat pseudoscience in a post-truth world. In a post-truth, fake news world, we are particularly susceptible to the claims of pseudoscience. When emotions and opinions are more widely disseminated than scientific findings, and self-proclaimed experts get their expertise from Google, how can the average person distinguish real science from fake? This book examines pseudoscience from a variety of perspectives, through case studies, analysis, and personal accounts that show how to recognize pseudoscience, why it is so widely accepted, and how to advocate for real science. Contributors examine the basics of pseudoscience, including issues of cognitive bias; the costs of pseudoscience, with accounts of naturopathy and logical fallacies in the anti-vaccination movement; perceptions of scientific soundness; the mainstream presence of “integrative medicine,” hypnosis, and parapsychology; and the use of case studies and new media in science advocacy. Contributors David Ball, Paul Joseph Barnett, Jeffrey Beall, Mark Benisz, Fernando Blanco, Ron Dumont, Stacy Ellenberg, Kevin M. Folta, Christopher French, Ashwin Gautam, Dennis M. Gorman, David H. Gorski, David K. Hecht, Britt Marie Hermes, Clyde F. Herreid, Jonathan Howard, Seth C. Kalichman, Leif Edward Ottesen Kennair, Arnold Kozak, Scott O. Lilienfeld, Emilio Lobato, Steven Lynn, Adam Marcus, Helena Matute, Ivan Oransky, Chad Orzel, Dorit Reiss, Ellen Beate Hansen Sandseter, Kavin Senapathy, Dean Keith Simonton, Indre Viskontas, John O. Willis, Corrine Zimmerman