Corneal topography has become essentially a pattern recognition trade, best learned by viewing multiple images of representative patterns. In spite of this, currently available topography books focus only on the technology behind topography, or a particular application of topography, as opposed to presenting a comprehensive collection of topographic patterns that provide quick, consistent pattern recognition and identification. Drs. Wang and Kugler, along with Drs. Morgan and Boerman, look to fill this void with Atlas and Clinical Reference Guide for Corneal Topography. Atlas and Clinical Reference Guide for Corneal Topography is the first corneal topography book that lends itself to efficient image search and reference for busy clinicians at chair side. Organized into both map-based and disease-based sections, the book allows for quick reference in busy clinical situations. Images come from the commonly used topographers, the Zeiss Atlas and the Oculus Pentacam, but the principles of pattern recognition can be applied to any topographer. Due to the text’s large collection of topographic images and corresponding corneal conditions, Atlas and Clinical Reference Guide for Corneal Topography can be used side by side with the topographer. Designed as both a learning tool for students and a reference for clinicians to use when faced with a challenging topography interpretation, Atlas and Clinical Reference Guide for Corneal Topography will be appreciated by a wide spectrum of eye care professionals. General ophthalmologists, cataract and refractive surgeons, corneal specialists, optometrists, and ophthalmology residents and students will benefit from this invaluable atlas for corneal topography.

Currently available topography books focus only on the technology behind topography, or a particular application of topography, as opposed to presenting a comprehensive collection of topographic patterns that provide quick, consistent pattern recognition and identification.

The new edition of this leading text atlas on corneal topography has been updated to include the latest advances in technology, such as Pentacam and Orbscan. The principles and theory underlying each technology are first clearly explained, and clinical applications are then examined. The authors describe how to use the different technologies and devices, explain the clinical readout with illustrations of normal corneal topography, discuss applications and findings in common disease states, and present the appearances after various corneal surgical procedures. The pros and cons of each system are highlighted. This up-to-date, superbly illustrated book is the most comprehensive guide to corneal topography currently available. It is anticipated that this second edition will become the seminal corneal topography textbook for all with an interest in corneal disease and its management, and refractive surgery.

Cornea and Refractive Atlas of Clinical Wisdom, edited by Dr. Samir A. Melki and Dr. Mark A. Fava, gathers unique observations that experienced eye surgeons have learned in their daily treatment of patients. Each chapter begins with a detailed description of the condition from diagnosis to symptoms to complications to eventual treatment methods. Features Include: * Practical tips, as opposed to the theoretical aspects of the disease. * Diagnostic and medical management of the disease. * Anecdotal experience that has been proven correct over the years vs. the type of information that is awaited for from a large clinical trial. * Full color images reinforce the information presented in the book. Cornea and Refractive Atlas of Clinical Wisdom also includes a condensed summary of diagnostic pearls acquired through the years from personal experience with a focus on diagnosis and medical management. Some Topics Include: * Imaging and diagnostics: o IOL Power, corneal topography * Ocular surface disorders: o Ocular chemical injury, dry eye syndrome * Infectious disease: o Fungal keratitis, epidemic keratoconjunctivitis * Inflammatory Diseases: o Scleritis, Stevens-Johnson syndrome * Neoplasia and epithelial downgrowth: o Melanocytic lesions of the ocular surface * Dystrophies and degeneration: o Keratoconus, corneal transplant rejection * Refractive Surgery: o LASIK flap folds, corneal ectasia after LASIK All ophthalmologists, regardless of level of experience, will have an interest in the clinical diagnosis and medical management information gathered inside the pages of Cornea and Refractive Atlas of Clinical Wisdom.

Comprehensive review of the scientific principles of major corneal topography and clinical application of all major topographic imaging systems currently available. Emphasis is placed on the understanding of the principles and clinical guidance in the use of these technologies for addressing important clinical issues, such as an in-depth discussion and practical topography guide for recognition of forme fruste keratoconus.

A crash course in marketing for eye care professionals, Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts guides readers through this crucial area of business development. With an increase in patients undergoing elective procedures and an increase in the amount of providers, marketing has become the most important way for eye care professionals to grow their practices and differentiate themselves from their competition. Since marketing is not addressed in any formal course in medical school, optometry school, residency or fellowship, many eye care professionals lack basic understanding and skills in this area of growing importance to their businesses. To meet this critical need, editor Dr. Ming Wang and associate editors Shareef Mahdavi, Michael Malley and Dr. Tracy Swartz have created this essential, timely handbook aggregating the key ophthalmic marketing pearls, teachings and experiences of some of the leading national and international marketing experts. Grow Your Eye Care Practice begins with an overview of the history and current state of ophthalmic marketing, including a fascinating look at the commoditization of eye care as was demonstrated with the introduction of LASIK. The core chapters address foundational and innovative marketing concepts and their application to eye care, including: Market research, segmentation, targeting and positioning Patient experience Branding versus call to action Word of mouth referrals Digital marketing, including social media, websites and SEO Innovative marketing approaches Ethics and laws governing medical marketing Upcoming disruptive marketing technologies Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts is an indispensable desktop reference for all eye care professionals--ophthalmologists, optometrists, administrators, practice managers, business associates, residents, fellows, medical students and optometry students—who wish to improve their marketing skills, grow their practices and differentiate themselves from their competition.

A comprehensive reference for physicians, surgeons, and trainees, Atlas of Corneal Imaging covers all aspects of corneal imaging from basic map interpretation to advanced diagnostic uses and features over 1200 illustrative images and figures representing a wide variety of devices and techniques. Drs. J. Bradley Randleman, Marcony Santhiago, and William J. Dupps Jr guide readers through the process of analyzing corneal images using a multitude of different techniques, technologies, and individual devices. This creates a complete picture of the cornea's basic methods and pathological processes and allows readers to directly visualize how their technology would display the pathology in question. Atlas of Corneal Imaging is designed to help practitioners recognize subtle findings and evaluate signs of weakening or pathology, no matter how they present or what device is being used. Multiple iterations of the same clinical condition are shown with numerous complementary images for the same eye to provide a comprehensive presentation of each case. Chapters feature information on: * Topographic patterns and mapping * Corneal ectasia evaluations * Cornea and refractive surgery evaluations * Clinical correlations with corneal disorders * Cornea and refractive surgery complications * Evaluation for cataract surgery Atlas of Corneal Imaging fills a significant void in corneal imaging resources available today by presenting an image-first approach to understanding all the many different technologies for imaging the cornea.