From taking cuttings to winning new customers, this is the guide to growing beautiful organic flowers for enjoyment or profit Over 75,000 copies sold! The first edition of The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers helped thousands of small growers start successful cut-flower businesses. This expanded and thoroughly revised second edition has become equally influential for backyard novices and experienced growers alike. New sections in this edition include: Utilizing greenhouses Recommendations for flower cultivars Post-harvest handling Also updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program. For the beginner and backyard gardener, there is an extensive section on the basics, including: Variety selection Soil preparation Planting, cultivation & harvest Floral design For the commercial grower, The Flower Farmer, 2nd Edition includes information about: Larger-scale production Advice about selling to florists, wholesalers, and supermarkets Understanding the wedding and farmers market customers This updated edition also includes revised profiles of successful growers, offering behind-the-scenes insight into the operation of some of the most cutting-edge flower farmers in the country. Because of the extensive revisions and enhanced content, The Flower Farmer, 2nd Edition is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.

“Flower Farming for Profit does a deep dive into the least glamorous, but most important part of farming—how to run a profitable business. This must-have book is incredibly thoughtful, well organized, and brimming with real-life examples. Lennie’s down-to-earth, no-nonsense approach to the numbers is a breath of fresh air.”—Erin Benzakein, owner, Floret Farm; New York Times bestselling author of Floret Farm’s A Year in Flowers With practical, step-by-step instructions and on-the-ground examples at every scale, Flower Farming for Profit is a comprehensive, beautiful guide to achieving profitability as a cut flower farmer. When Lennie Larkin set out to become a flower farmer, she found all sorts of resources about growing flowers but a scarcity of reliable information on how to build a profitable cut flower business. How do you create efficient systems and adequately value your own time and effort through your pricing? When and how should you consider scaling up your farm? How can you make doing what you love support you financially? In Flower Farming for Profit, Larkin answers these questions—and many, many more. With instructive lessons and savvy business tips from her own and other successful farms around the world, she explores: The diverse challenges of both wholesale and retail sales channels, from florists and farm stands to farmers markets Streamlining weddings for the farmer-florist, from communications to floral design Efficient recordkeeping and bookkeeping Steps for conducting your own cost-of-production analysis Marketing and growth strategies Business planning, goal setting, and making financial projections Crop planning based on local climatic conditions, market demand, and sales projections The cut flower industry continues to experience wild growth. To successfully do what they love while expanding the market for sustainably produced flowers, new and experienced farmers alike must deliberately step back from the field and into the office. Flower Farming for Profit is a one-of-a-kind guide to creating the type of numbers-driven business that will allow individual farms to prosper and local flower economies to thrive.

She grows flowers. He raises bees for honey. They help each other out, because that’s what neighbors do… Belinda Graber loves growing flowers for her family to sell at the Amish marketplace. Venturing beyond the farm to sell them in town, though, is out of the question. People would stare at the birthmark on her cheek, and she’s dealt with enough teasing in her life. As a beekeeper, Adam Fisher knows how blessed he is to live next door to the Grabers’ greenhouses and fields. But when his father is injured, Adam has to take a job at the local mill. How will he manage the honey harvest? Adam and Belinda make a deal: if she tends his hives, he’ll sell her flowers in town. Belinda’s sure that her growing feelings for Adam could never be returned. Meanwhile, Adam can’t help but notice how his shy neighbor charms the bees…or is he the one being charmed? Because his last courtship ended badly, Adam tells himself this arrangement is strictly business, even if Belinda is sweet as honey. This uplifting Amish romance includes a free Hallmark original recipe for Bee Sting Cake For Two.

Whether you want to grow for pleasure or start your own business, The Flower Farmer's Year is the perfect guide. Grow your own cut flowers and you can fill your house with the gorgeous colours and heavenly scents of your favourite blooms, knowing that they haven't travelled thousands of miles – and you can make money while you do it! Combining boundless passion with down-to-earth guidance and practical advice, Georgie Newbery draws on her own experiences as an artisan flower farmer and florist in this delightful guide. The Flower Farmer's Year covers everything, from how to start a cut-flower patch and guidance on what to grow, to cutting, conditioning and presenting cut flowers, and creating a hedgerow for Christmas. For those interested in selling cut-flowers, the guide includes useful information on how to start a business, including where to sell cut-flowers, and marketing and social media tips. A flower farmer's year planner is also provided to make your cut-flower farm as productive as possible.

New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.

This ethnographic study explores the links between agro-industrial employment in the context of economic adjustment programs and the individual experience of employment and economic change at the household level. Author Greta Friedemann-Sánchez's challenges the current academic consensus that transnational assembly line industries reinforce patriarchal ideologies of reproduction and the exploitation of women.

Learn how to buy, style, and present seasonal flower arrangements for every occasion. With sections on tools, flower care, and design techniques, Floret Farm's A Year in Flowers presents all the secrets to arranging garden-fresh bouquets. Featuring expert advice from Erin Benzakein, world-renowned flower farmer, floral designer, and bestselling author of Floret Farm: Cut Flower Garden, this book is a gorgeous and comprehensive guide to everything you need to make your own incredible arrangements all year long, whether harvesting flowers from the backyard or shopping for blooms at the market. • Includes an A–Z flower guide with photos and care tips for more than 200 varieties. • Simple-to-follow advice on flower care, material selection, and essential design techniques • More than 25 how-to projects, including magnificent centerpieces, infinitely giftable posies, festive wreaths, and breathtaking bridal bouquets Floret Farm's A Year in Flowers offers advice on every phase of working with cut flowers—including gardening, buying, caring for, and arranging fresh flowers. Brimming with indispensable tips and hundreds of vibrant photographs, this book is an invitation to live a flower-filled life and perfect for anyone who loves flowers. • The definitive guide to flower arranging from the biggest star in the farm-to-centerpiece movement • Perfect for flower lovers, avid and novice gardeners, floral designers, wedding planners, florists, small farmers, stylists, designers, crafters, and those passionate about the local floral movement • For those who loved Floret Farm's Cut Flower Garden by Erin Benzakein, The Flower Recipe Book by Alethea Harampolis, Seasonal Flower Arranging by Ariella Chezar, and The Flower Chef by Carly Cylinder