What are the relationships between news media and public relations? What happens when a negative event seems to destroy many years of corporation's good reputation? Is credibility really a transferable value? Are public relation activities social and intangible issues? How to use media management and public relations to reverse a corporate and/or personal image tarnished by the media? What is the "mud machine" in political communication and how to contrast it? How to measure and evaluate communication quality? What is the AVE method? Many and apparently different questions, concerning several topics. But all framed in a fundamental question: Is it possible to assess communication? And how? This book tries to give some answers, presenting theoretical approaches, methodologies and case histories coming from public relations, media studies, political communication. An innovative approach to important but still poorly analysed issues in Communication Studies.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Contemporary Japanese horror is deeply rooted in the folklore of its culture, with fairy tales-like ghost stories embedded deeply into the social, cultural, and religious fabric. Ever since the emergence of the J-horror phenomenon in the late 1990s with the opening and critical success of films such as Hideo Nakata’s The Ring (Ringu, 1998) or Takashi Miike’s Audition (Ôdishon, 1999), Japanese horror has been a staple of both film studies and Western culture. Scholars and fans alike throughout the world have been keen to observe and analyze the popularity and roots of the phenomenon that took the horror scene by storm, producing a corpus of cultural artefacts that still resonate today. Further, Japanese horror is symptomatic of its social and cultural context, celebrating the fantastic through female ghosts, mutated lizards, posthuman bodies, and other figures. Encompassing a range of genres and media including cinema, manga, video games, and anime, this book investigates and analyzes Japanese horror in relation with trauma studies (including the figure of Godzilla), the non-human (via grotesque bodies), and hybridity with Western narratives (including the linkages with Hollywood), thus illuminating overlooked aspects of this cultural phenomenon.

In today’s world of global change, it has never been more critical for businesses to adapt their strategies, management styles, and policies to match that of the surrounding environment. Consumers are increasingly becoming more aware of the impact that businesses and product consumption have on environmental health. Thus, businesses have had to alter their production workflows to better suit a more environmentally conscious customer base. As society faces numerous issues related to the environment, health, poverty, and social justice, the need for socially responsible businesses is crucial to develop and improve the overall landscape of the business field. The Research Anthology on Developing Socially Responsible Businesses discusses the best practices, challenges, opportunities, and benefits of creating socially responsible businesses and provides a context of why these business models are needed. This essential text also considers how society has changed over time and how businesses must adjust their ideals and practices in order to survive in a changing world. Covering a range of topics such as accountability, environmental issues, and human rights, this major reference work is ideal for business owners, managers, policymakers, academicians, researchers, scholars, practitioners, instructors, and students.

The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and vigilance prevent or mitigate negative outcomes?" and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. Now available in paperback, the Handbook of Risk and Crisis Communication can be readily used in graduate coursework and individual research programs. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook provides vital insights for all disciplines studying risk, and is required reading for scholars and researchers investigating risk and crisis in various contexts.

This book is an essential resource for health visiting students that reflects the key changes required of health visiting practice at the beginning of the new millennium. It is a key text for specialist practitioner programmes and also for existing practitioners who are furthering their practice and academic development. It brings together the elements of theory and practice which are essential to health visiting practice. The book is research based and uses relevant evidence to support discussions. A particular strength is the use of case studies and practice examples to illustrate the theoretical discussions. Comprehensive coverage of all areas of health visiting practice will give the new practitioner confidence Case studies help to relate the theory to practice The up to date evidence base includes the latest research The wide range of contributors ensures that the content is written by experts in their field Coverage of aggression and violence, the needs of ethnic minorities, and complementary therapies reflects the growing role of the HV in relation to contemporary issues Fully updated throughout to reflect changes in practice including re-organisation of the health care service, changes in social policy, child protection and nurse prescribing. New chapters on Working with individuals and families; Working with social groups and communities; Working with socially excluded groups; Quality improvement through leading and managing change; and Nurse prescribing. Content reorganised to reflect changes in emphasis of various issues in practice Addition of useful websites for further information