In the first ever book devoted to a critical investigation of the personal style blogosphere, Minh-Ha T. Pham examines the phenomenal rise of elite Asian bloggers who have made a career of posting photographs of themselves wearing clothes on the Internet. Pham understands their online activities as “taste work” practices that generate myriad forms of capital for superbloggers and the brands they feature. A multifaceted and detailed analysis, Asians Wear Clothes on the Internet addresses questions concerning the status and meaning of “Asian taste” in the early twenty-first century, the kinds of cultural and economic work Asian tastes do, and the fashion public and industry’s appetite for certain kinds of racialized eliteness. Situating blogging within the historical context of gendered and racialized fashion work while being attentive to the broader cultural, technological, and economic shifts in global consumer capitalism, Asians Wear Clothes on the Internet has profound implications for understanding the changing and enduring dynamics of race, gender, and class in shaping some of the most popular work practices and spaces of the digital fashion media economy.

In the first ever book devoted to a critical investigation of the personal style blogosphere, Minh-Ha T. Pham examines the phenomenal rise of elite Asian bloggers who have made a career of posting photographs of themselves wearing clothes on the Internet. Pham understands their online activities as “taste work” practices that generate myriad forms of capital for superbloggers and the brands they feature. A multifaceted and detailed analysis, Asians Wear Clothes on the Internet addresses questions concerning the status and meaning of “Asian taste” in the early twenty-first century, the kinds of cultural and economic work Asian tastes do, and the fashion public and industry’s appetite for certain kinds of racialized eliteness. Situating blogging within the historical context of gendered and racialized fashion work while being attentive to the broader cultural, technological, and economic shifts in global consumer capitalism, Asians Wear Clothes on the Internet has profound implications for understanding the changing and enduring dynamics of race, gender, and class in shaping some of the most popular work practices and spaces of the digital fashion media economy.

Much has been written about the transformation of China from being a clothing-manufacturing site to a fast-rate fashion consuming society. Less, however, has been written on the process of making Chinese fashion. The expert contributors to Fashion in Multiple Chinas explore how the many Chinese fashions operate across the widespread, fragmented and diffused, Chinese diaspora. They confront the idea of Chinese nationalism as `one nation', as well as of China as a single reality, in revealing the realities of Chinese fashion as diverse and comprising multiple practices. They also demonstrate how the making of Chinese fashion is composed of numerous layers, often involving a web of global entanglements between manufacturing and circulation, retailing and branding. They cover the mechanics of the PRC fashion industry, the creative economy of Chinese fashion, its retail and branding, and the cultural identity of Chinese fashion from the diasporas comprising the transglobal landscape of fashion production.

Winner of the John G. Cawelti Award for Best Textbook / Primer How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression. Key topics: - Advertising, Branding and Fashion Retail - Clothing, Art and Cultural Significance - Clothing as Group and Cultural Norms - Clothing, Identity and Interpersonal Communication - Fashion News and Tastemaking - Fashion, Social Media and Influencers - Meaning within the Fashion System - On-screen Clothing

This volume examines the concerns of Asian American literature from 1996 to the present. This period was not only marked by civil unrest, terror and militarization, economic depression, and environmental abuse, but also unprecedented growth and visibility of Asian American literature. This volume is divided into four sections that plots the trajectories of, and tensions between, social challenges and literary advances. Part One tracks how Asian American literary productions of this period reckon with the effects of structures and networks of violence. Part Two tracks modes of intimacy – desires, loves, close friendships, romances, sexual relations, erotic contacts – that emerge in the face of neoimperialism, neoliberalism, and necropolitics. Part Three traces the proliferation of genres in Asian American writing of the past quarter century in new and in well-worn terrains. Part Four surveys literary projects that speculate on future states of Asian America in domestic and global contexts.

The icon of the female protester and her alter-ego, the female superhero, fills screens in the news, in theaters, and in digital spaces. The female protester who is Muslim, though, has been subject to a legacy of discrimination. Superheroes in the Streets: Muslim Women Activists and Protest in the Digital Age follows the stories of both famous and grassroots Muslim female protestors, bringing careful attention to protest modes and online national icons. US Muslim women have long navigated public and digital spaces aware of the complex and nuanced histories that trail them. Given the pervasive influence of mainstream feminism, Muslim women activists are often made out to be damsels in distress. Even when mass media turns its attention to the activism of Muslim women, persistence of these false narratives demeans their culture and hypersexualizes their bodies. Following the stories of US Muslim women activists, author Kimberly Wedeven Segall shows how they have been reinventing the streets and remaking racialized codifications. Segall highlights their creativity in crafting protest media of posters, rap rally songs, and digital images of superheroes, carving public spaces into inclusive and digital territories. Each chapter teases apart the complexities of public banners and digital activism.

This book examines how Asian American women bloggers challenge dominant race and gender discourses through the practice of food blogging. Asian American food blogs, which situate recipes and food photography within the personal narratives and domestic spaces of Asian American women, offer unique insights into the ways that hegemonic race and gender discourses are negotiated in quotidian life. The genre’s focus on food provides a particularly rich backdrop for this study as it necessarily implicates family histories, gendered labour, domestic spaces, and the power dynamics of consumption. These intimate digital texts therefore provide unique insights into the ways that postfeminist and postrace discourses are encountered in the individual’s mundane experiences. The author engages a critical cultural analysis of food blogs narratives, images, communities, and platforms expressions of post-race and feminism discourses are constrained by the commercial logics of this digital culture. The author argues that while Asian American food blogs rarely present a sustained challenge to hegemonic identity representation, the processes of reproduction and rupture that define this blogosphere consistently reveal the collective desire to push back against the limits of ‘post’-identities. This is a unique and fascinating study which is ideal reading for students and scholars of gender studies, media studies, cultural studies and sociology.