This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation. Looking at the relationship between companies, brands and consumers, this book highlights the need for a variety of strategic responses to meet the needs of different Asian consumers. Asia Branding is the perfect resource for branding and international marketing undergraduate, postgraduate and MBA students looking to gain further insight into this fascinating subject.

This book constitutes the thoroughly refereed proceedings of the 3rd International Conference on Islamic Finance and Business (ICIFEB), held online in Jakarta, Indonesia, in July 19-20 2022. The 29 full papers presented were carefully reviewed and selected from 72 submissions. The papers reflect the conference main and sub-themes namely: Islamic business, Islamic finance, corporate social and environmental sustainability, digital business, marketing and investment.