Artificial Intelligence has emerged as a miracle which has transformed lives and communication from the core. AI technologies have enabled the brands to make automated decisions based on data collection, data analysis and trends which has significantly impacted brand marketing.The AI techniques is a new dimension which has paved an unprecedented path to shape businesses to deepen brand-consumer relationship. This book has showcased that how AI has seeped in and transformed brand performance, can scale customer personalization and precision in ways,fuels the consumer need of interactivity and impacted content creation, strategizing brand and its assessment.AI is a new tomorrow as it is touching consumer behaviour in infinite ways. This book has highlighted through case studies that how AI has converged a virtual reality platform providing immersive brand experiences to its users, can create simulation models and personalized purchasing processes through recommendations based on machine learning technologies and interaction with virtual assistants which has made many brands adopting AI to stay ahead and sustain in future. This book is strongly recommended for brand managers, researchers, brand professionals, academicians, students and organizations as it unknots the role of AI in augmenting branding and affecting human life in a substantial way.

The COVID-19 Pandemic increased education, forcing educators worldwide to adapt swiftly to remote and hybrid teaching. However, many of these initial solutions proved to be temporary fixes, needing more sustainability and broader applicability. As the Pandemic persists, there is a pressing need to redefine education, transforming these ad-hoc responses into enduring pedagogical tools. This transition requires thoroughly examining the practices that emerged during the crisis and identifying those that can be refined and integrated into future educational models. Redefining Education With Pandemic Pedagogies offers a comprehensive solution to the challenge of utilizing pedagogies developed during the COVID-19 Pandemic to reform educational practices, inviting contributions from academic professionals who have navigated these transformations firsthand. This edited volume provides a platform to share experiences, insights, and innovative practices that have emerged from the crisis. By showcasing these lessons, the book aims to establish a framework for sustainable, adaptable pedagogies that can transcend the current situation and shape the future of education.

Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2000 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada.

Two leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a truly robust artificial intelligence. Despite the hype surrounding AI, creating an intelligence that rivals or exceeds human levels is far more complicated than we have been led to believe. Professors Gary Marcus and Ernest Davis have spent their careers at the forefront of AI research and have witnessed some of the greatest milestones in the field, but they argue that a computer beating a human in Jeopardy! does not signal that we are on the doorstep of fully autonomous cars or superintelligent machines. The achievements in the field thus far have occurred in closed systems with fixed sets of rules, and these approaches are too narrow to achieve genuine intelligence. The real world, in contrast, is wildly complex and open-ended. How can we bridge this gap? What will the consequences be when we do? Taking inspiration from the human mind, Marcus and Davis explain what we need to advance AI to the next level, and suggest that if we are wise along the way, we won't need to worry about a future of machine overlords. If we focus on endowing machines with common sense and deep understanding, rather than simply focusing on statistical analysis and gatherine ever larger collections of data, we will be able to create an AI we can trust—in our homes, our cars, and our doctors' offices. Rebooting AI provides a lucid, clear-eyed assessment of the current science and offers an inspiring vision of how a new generation of AI can make our lives better.

In a future situation known as the Metaverse, individuals will be able to enter a shared online reality that contains avatars—digital representations of both themselves and other users—through the use of advanced computing.In this book you will find the potential for graphic design in this space is enormous; as metaverse applications advance and take on more realism, graphic designers will be expected to provide intuitive, aesthetically pleasing user interfaces and user experiences. By making unique images for metaverse platforms, graphic artists may discover new ways to profit from their work in the future.

Innovations in providing vital health care in homes and remote areas could ultimately change the way society views the health care markets and services in the future. Telehealth systems promise innovations that can extend a hospital’s knowledge and resources, connecting with patients who may not be able to otherwise receive services. Telehealth Network for Hospital Services: New Methodologies carefully focuses on and describes different networks that link hospitals and their services to patients outside their territory. This reference work not only focuses on the technology that is integral to the function of a telehealth network, but also its users, and the collaboration that is necessary to be successful. Researchers, practitioners, and health professionals interested in understanding health markets and organizations, as well as the innovative technologies that help them function, will greatly benefit from this publication.