This book introduces essential concepts of color and design theory with the web in mind. Technical issues of coding and accessibility are addressed from the beginning to allow for immediate experimentation with the visual interface. Each design concept is illustrated with artistic examples, sample web pages, and related usability issues so readers understand how these principles should guide basic choices in web design. For web designers who are looking for a foundation in art theory.

The Art & Science of Web Design will help you understand the Web from the inside. It is structured around core Web concepts that often get only a passing mention in books on Web design. This book is not a reference book or a style guide. It is your mentor, whispering in your ear all the answers to those ubiquitous questions, and reminding us that there are now new rules and new ways to break them.

'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

Unlike many other art books only give recipes for mixing colors or describe step-by-step painting techniques, *Color and Light* answers the questions that realist painters continually ask, such as: "What happens with sky colors at sunset?", "How do colors change with distance?", and "What makes a form look three-dimensional?" Author James Gurney draws on his experience as a plain-air painter and science illustrator to share a wealth of information about the realist painter's most fundamental tools: color and light. He bridges the gap between abstract theory and practical knowledge for traditional and digital artists of all levels of experience.

An accessible but technically rigorous guide to color management for all users in all market segments Understanding Color Management, 2nd Edition explains the basics of color science as needed to understand color profiling software, color measuring instruments, and software applications, such as Adobe Photoshop and proofing RIPs. It also serves as a practical guide to International Color Consortium (ICC) profiles describing procedures for managing color with digital cameras, LCD displays, inkjet proofers, digital presses and web browsers and tablets. Updates since the first edition include new chapters on iPads, tablets and smartphones; home-cinema projection systems, as well as, with the industrial user in mind, new additional chapters on large-format inkjet for signage and banner printing, flexography, xerography and spot color workflows. Key features: Managing color in digital cameras with Camera Raw and DNG. Step-by-step approach to using color management in Adobe Photoshop CC. M0, M1, M2 instrument measurement modes explained. Testing of low cost, iPhone color measuring instruments. Updated to include iccMAX (Version 5.0) ICC profiles. G7 calibration explained with practical examples. Conventional printing conditions described - SNAP, GRACoL, SWOP, Fogra, CRPC. New sections on Pantone EXTENDED GAMUT Guide. Introduction to XML for color management applications. Understanding Color Management, 2nd Edition is a valuable resource for digital photographers, keen amateurs and end-users, graphic designers and artists, web masters, production and prepress operators and supervisors, color scientists and researchers, color consultants, and manufacturers. It is a must-have course text for college and university students of graphics arts, graphic communications, digital photography, print media, and imaging arts and sciences. The Society for Imaging Science and Technology (imaging.org) is an international professional society whose mission is to keep members and others aware of the latest scientific and technological developments in the greater field of imaging. A major objective of the Wiley-IS&T series is to advance this goal at the professional level. The broad scope of the series focuses on imaging in all its aspects, with particular emphasis on digital printing, electronic imaging, image assessment and reproduction, image archiving and preservation, color science, pre-press technologies, and hybrid imaging systems.

Understanding of Visual Arts: Theory and Practice" is a comprehensive guide designed for students and enthusiasts of fine arts. This book delves into the fundamental concepts of visual arts, covering essential topics such as the Elements of Art, Principles of Composition, and the Six Limbs of Arts (Shadang). It also explores various mediums, techniques, and the difference between two-dimensional and three-dimensional art. Special emphasis is placed on drawing and rendering, perspective, aesthetics, and the cultural impact of art on society. Additionally, the book offers insights into Indian folk arts, photography, and career opportunities in the field of visual arts. Richly illustrated and thoughtfully structured, this book serves as both a theoretical framework and a practical guide, making it an invaluable resource for BFA students and anyone passionate about visual arts.