work on the subject for many years to come." "With over 1,000 illustrations in colour and black-and-white." --Book Jacket.

This is the book that graphic designers and type aficionados have been waiting for: the first book in Chronicle's Art Deco design series devoted exclusively to type. Garnered from vintage specimen sheets and catalogs as well as commercial design artifacts from Germany, France, Japan, Holland, Italy, Russia, Eastern Europe, and the United States, these alphabets illustrate how the stunning style of the twenties and thirties extended to every facet of graphic design, including the typographer's art. Deco typestyles, like Deco architecture and furniture, were the heralds of the Machine Age, designed to embody progress. Endowed with a jazzy modernistic sensibility and baptized with evocative futuristic names such as Vulcan and Metropolis, these spectacular typefaces paved the way for a new era of communication via the printed word. In Deco Type, the team of Steven Heller and Louise Fili have brought together a unique collection of wonderful typefaces - many that have lain hidden for decades - to create an inspirational reference for designers and graphic artists everywhere.

By the time of the great Paris Exhibition of 1925, the idea that an interior and its furnishings should form a complete design--a "total look"--dominated the thinking of both designers and their sophisticated clients. In the later 1920s and 1930s, whole studios were established, notably in France and the United States, to serve the needs of a design- and style-conscious middle class intent on showing off its newly refined taste for things modern and exotic: the richly lacquered screen, the tubular steel chair, the vivid geometric carpet. Art Deco Interiors documents this flourishing of design ingenuity in Europe and America. Using contemporary photographs and illustrations of interiors, juxtaposed with modern photographs of individual pieces, it traces the stylistic evolution and dominant motifs of Deco. Patricia Bayer illustrates the triumph of the 1925 exhibition and the establishment of the pure high style of the leading Paris ensembliers, and assesses the tremendous growth of jazzy, Streamline Moderne offshoots in the United States. Major chapters are devoted to large-scale designs for ocean liners, cinemas, theaters, offices, and hotels, and to the revival in the 1970s and 1980s of Deco as a decorative style.

At head of title: Vintage beauty sourcebook.

The first book to explore Art Deco's influence in all areas of life.