This is the first in-depth guide to global community psychology research and practice, history and development, theories and innovations, presented in one field-defining volume. This book will serve to promote international collaboration, enhance theory utilization and development, identify biases and barriers in the field, accrue critical mass for a discipline that is often marginalized, and to minimize the pervasive US-centric view of the field.

Using a comparative approach, this book examines how political communication and the mass media have played an important role in the consolidation of democratic institutions.

Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey, as well as providing internal feedback and taking effective action to address issues raised by the survey. There is also comprehensive coverage of loyalty measurement methodologies as well as the satisfaction-profit chain and associated modelling and forecasting techniques.

The Five-Factor Model Across Cultures was designed to further an understanding of the interrelations between personality and culture by examining the dominant paradigm for personality assessment - the Five-Factor Model or FFM - in a wide variety of cultural contexts. This volume provides a comprehensive overview of contemporary research and theory about personality traits and culture that is extremely relevant to personality psychologists, cross-cultural psychologists, and psychological anthropologists.