This comprehensive, engaging guide to applied research distills the expertise of the distinguished ethnographer and methodologist Pertti Pelto over his acclaimed 50-year career. Having written the first major text promoting mixed qualitative and quantitative methods in applied ethnography in the 1970s, Pelto now synthesizes decades of innovation, including examples from around the world that illustrate how specific methods yield immediate results for addressing social problems. Ideal for researchers, students, training programs, and technical assistance projects, this thorough text covers the key topics and skills required: gaining entry, recording and organizing field data, a host of specialized techniques, integrating qualitative and quantitative methods, building and training research teams, rapid assessment and focused ethnographic studies, short- and long-term ethnography, writing up results, non-Western perspectives on research, and more.

Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.

The Third Edition of the best-selling Ethnography: Step-By-Step guides readers in managing mountains of ethnographic data and making meaningful statements based on that data. The second edition provided coverage of a then "new frontier"--the Internet. This new edition builds on that coverage and offers an up-to-date discussion of technology in ethnography, covering a range of topics from technological tools to research with virtual communities. Other notable additions to this updated classic include increased coverage of ethics in ethnography and updated examples and references from a broader range of fields, so as to represent the landscape of ethnography today. Popular with readers for its friendly and accessible approach, this new edition will be an indispensable resource for doing ethnographic research. It is especially well suited for courses in ethnography, qualitative research methods, and social research methods.

This collection brings together recent innovative work in applied and practicing anthropology. Organised around the theme of unexpectedness, it examines some of the novel spaces, topics, and methods that anthropologists are involved with. The volume emphasises non-traditional settings and demonstrates the important role of anthropology in addressing some of the pressing issues facing society today. The contributors offer detailed ethnographic examples from their own research and work that give students valuable insight and advice. Drawn mainly from the United States, the case studies illustrate the diverse arenas in which anthropologists operate, from law and finance to education and health care. Simultaneous consideration is given to practical applications, theoretical reflections, and professional experiences.

This book presents a coherent view of the field of applied anthropology; it details such areas as specialization, applied research & cultures of policy.

At the beginning of the twenty-first century the demand for anthropological approaches, understandings and methodologies outside academic departments is shifting and changing. Through a series of fascinating case studies of anthropologists’ experiences of working with very diverse organizations in the private and public sector this volume examines existing and historical debates about applied anthropology. It explores the relationship between the "pure and the impure" – academic and applied anthropology, the question of anthropological identities in new working environments, new methodologies appropriate to these contexts, the skills needed by anthropologists working in applied contexts where multidisciplinary work is often undertaken, issues of ethics and responsibility, and how anthropology is perceived from the ‘outside’. The volume signifies an encouraging future both for the application of anthropology outside academic departments and for the new generation of anthropologists who might be involved in these developments.

Applied Anthropology: Domains of Application, edited by Satish Kedia and John van Willigen, comprises essays by prominent scholars on the potential, accomplishments, and methods of applied anthropology. Domains covered in the volume include development, agriculture, environment, health and medicine, nutrition, population displacement and resettlement, business and industry, education, and aging. The contributors demonstrate in compelling ways how anthropological knowledge, skills, and methodologies can be put to work in addressing social, economic, health, and technical problems facing societies today. With their genuine commitment to protecting the diversity and vitality of human communities, applied anthropologists working in real-life settings have and will continue to have a lasting impact on people around the world. The editors enrich the volume by providing introductory and concluding chapters that offer a detailed historical context for applied anthropology and an exploration of its future directions.