Data mining has witnessed substantial advances in recent decades. New research questions and practical challenges have arisen from emerging areas and applications within the various fields closely related to human daily life, e.g. social media and social networking. This book aims to bridge the gap between traditional data mining and the latest advances in newly emerging information services. It explores the extension of well-studied algorithms and approaches into these new research arenas.

Data mining can be defined as the process of selection, explorationand modelling of large databases, in order to discover models andpatterns. The increasing availability of data in the currentinformation society has led to the need for valid tools for itsmodelling and analysis. Data mining and applied statistical methodsare the appropriate tools to extract such knowledge from data.Applications occur in many different fields, including statistics,computer science, machine learning, economics, marketing andfinance. This book is the first to describe applied data mining methodsin a consistent statistical framework, and then show how they canbe applied in practice. All the methods described are eithercomputational, or of a statistical modelling nature. Complexprobabilistic models and mathematical tools are not used, so thebook is accessible to a wide audience of students and industryprofessionals. The second half of the book consists of nine casestudies, taken from the author's own work in industry, thatdemonstrate how the methods described can be applied to realproblems. Provides a solid introduction to applied data mining methods ina consistent statistical framework Includes coverage of classical, multivariate and Bayesianstatistical methodology Includes many recent developments such as web mining,sequential Bayesian analysis and memory based reasoning Each statistical method described is illustrated with real lifeapplications Features a number of detailed case studies based on appliedprojects within industry Incorporates discussion on software used in data mining, withparticular emphasis on SAS Supported by a website featuring data sets, software andadditional material Includes an extensive bibliography and pointers to furtherreading within the text Author has many years experience teaching introductory andmultivariate statistics and data mining, and working on appliedprojects within industry A valuable resource for advanced undergraduate and graduatestudents of applied statistics, data mining, computer science andeconomics, as well as for professionals working in industry onprojects involving large volumes of data - such as in marketing orfinancial risk management.

The increasing availability of data in our current, information overloaded society has led to the need for valid tools for its modelling and analysis. Data mining and applied statistical methods are the appropriate tools to extract knowledge from such data. This book provides an accessible introduction to data mining methods in a consistent and application oriented statistical framework, using case studies drawn from real industry projects and highlighting the use of data mining methods in a variety of business applications. Introduces data mining methods and applications. Covers classical and Bayesian multivariate statistical methodology as well as machine learning and computational data mining methods. Includes many recent developments such as association and sequence rules, graphical Markov models, lifetime value modelling, credit risk, operational risk and web mining. Features detailed case studies based on applied projects within industry. Incorporates discussion of data mining software, with case studies analysed using R. Is accessible to anyone with a basic knowledge of statistics or data analysis. Includes an extensive bibliography and pointers to further reading within the text. Applied Data Mining for Business and Industry, 2nd edition is aimed at advanced undergraduate and graduate students of data mining, applied statistics, database management, computer science and economics. The case studies will provide guidance to professionals working in industry on projects involving large volumes of data, such as customer relationship management, web design, risk management, marketing, economics and finance.

Handbook of Statistical Analysis and Data Mining Applications, Second Edition, is a comprehensive professional reference book that guides business analysts, scientists, engineers and researchers, both academic and industrial, through all stages of data analysis, model building and implementation. The handbook helps users discern technical and business problems, understand the strengths and weaknesses of modern data mining algorithms and employ the right statistical methods for practical application. This book is an ideal reference for users who want to address massive and complex datasets with novel statistical approaches and be able to objectively evaluate analyses and solutions. It has clear, intuitive explanations of the principles and tools for solving problems using modern analytic techniques and discusses their application to real problems in ways accessible and beneficial to practitioners across several areas—from science and engineering, to medicine, academia and commerce. - Includes input by practitioners for practitioners - Includes tutorials in numerous fields of study that provide step-by-step instruction on how to use supplied tools to build models - Contains practical advice from successful real-world implementations - Brings together, in a single resource, all the information a beginner needs to understand the tools and issues in data mining to build successful data mining solutions - Features clear, intuitive explanations of novel analytical tools and techniques, and their practical applications

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the tex

Applied Data Mining for Forecasting Using SAS, by Tim Rey, Arthur Kordon, and Chip Wells, introduces and describes approaches for mining large time series data sets. Written for forecasting practitioners, engineers, statisticians, and economists, the book details how to select useful candidate input variables for time series regression models in environments when the number of candidates is large, and identifies the correlation structure between selected candidate inputs and the forecast variable. This book is essential for forecasting practitioners who need to understand the practical issues involved in applied forecasting in a business setting. Through numerous real-world examples, the authors demonstrate how to effectively use SAS software to meet their industrial forecasting needs. This book is part of the SAS Press program.

This book constitutes the proceedings of the PAKDD Workshops 2008, namely ALSIP 2008, DMDRM 2008, and IDM 2008. The workshops were held in conjunction with the PAKDD conference in Osaka, Japan, during May 20-23, 2008. The 17 papers presented were carefully reviewed and selected from 38 submissions. The International Workshop on Algorithms for Large-Sale Information Processing in Knowledge Discovery (ALSIP) focused on exchanging fresh ideas on large-scale data processing in the problems of data mining, clustering, machine learning, statistical analysis, and other computational aspects of knowledge discovery problems. The Workshop on Data Mining for Decision Making and Risk Management (DMDRM) covered data mining and machine learning approaches, statistical approaches, chance discovery, active mining and application of these techniques to medicine, marketing, security, decision support in business, social activities, human relationships, chemistry and sensor data. The Workshop on Interactive Data Mining Overview (IDM) discussed various interactive data mining researches such as interactive information retrieval, information gathering sysetms, personalization systems, recommendation systems, user interfaces.