Calculus for Business, Economics, and the Social and Life Sciences introduces calculus in real-world contexts and provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business, the life sciences, and the social sciences. The new Ninth Edition builds on the straightforward writing style, practical applications from a variety of disciplines, clear step-by-step problem solving techniques, and comprehensive exercise sets that have been hallmarks of Hoffmann/Bradley's success through the years.

Featuring topics from finance, linear algebra, linear programming and probability, this text emphasizes computational skills, ideas and problem solving. The use of graphing calculators is integrated in optional examples, and the book includes exercises related to technology, illustrations of applications of spreadsheets and sample computer code. Linear programming is tested thoroughly, including applications of simplex, dual, big M, and two-phase methods for utilizing slack, surplus and artificial variables.

This accessible text is designed to help readers help themselves to excel. The content is organized into three parts: (1) A Library of Elementary Functions (Chapters 1–2), (2) Finite Mathematics (Chapters 3–9), and (3) Calculus (Chapters 10–15). The book's overall approach, refined by the authors' experience with large sections of college freshmen, addresses the challenges of learning when readers' prerequisite knowledge varies greatly. Reader-friendly features such as Matched Problems, Explore & Discuss questions, and Conceptual Insights, together with the motivating and ample applications, make this text a popular choice for today's students and instructors.

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