Research Paper (undergraduate) from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: A+, Webster University, course: BUSN 6120-2R, language: English, abstract: When reflecting on technology, and the progress that we have made in the last ten years, it is hard to imagine where we would be today without it. We as a society have integrated technology into our lives every single day. A large part of this is due to the ability to connect to the world with our fingertips whenever and wherever we may be. Whether we are surfing the web, listening to music, face timing with our friends and or loved ones, or simply checking in on our social networks. Technology has become a norm and a hygiene factor of our society that most of us could not live without. Apple Inc. and its former CEO, Steve Jobs deserve a substantial amount of credit for these changes. They have led the way in innovation, user friendliness, and ascetically pleasing products that many have tried to contend with and have had no success. Apple Inc. has created a brand so powerful, that their products themselves have become fashionable and almost a never-ending trend. Their brand loyalty is so deep that consumers will stand in lines for not hours but, days awaiting the release of the newest product, even if the changes that are made to it are minimal. They are the first and only company to create a line of products that seamlessly integrate together, and are accessible anywhere with a cellphone signal. However, many question the company’s viability due to the recent passing of former CEO Steve Jobs. Will Apple Inc. be able to continue in its predecessor’s footsteps? Or will Apple Inc. dwindle away like last years fashion trend? This paper will examine Apple Inc. using a SWOT Analysis, and will bring to light Apple Inc. areas of strengths, weaknesses, opportunities and threats.

Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Kent, course: Masters of Business Administration, language: English, abstract: This paper looks at Apple Inc., which primarily operates in U.S. and involves in development, design, and marketing of computers, portable digital music players, and media devices. It evaluates the macro environment in which Apple Inc. is operating with the help of the PESTLE analysis. Next, it studies the strength and competitive positions of Apple Inc with the help of Porter’s five forces analysis. Later, a SWOT analysis is conducted to understand the micro environment of Apple Inc. Finally, Comprehensive analyses of financial ratios and share performance are conducted to understand the financial condition and the stock performance of Apple Inc.

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 2,1, Berlin School of Economics and Law (IMB), course: MBA Seminar, language: English, abstract: The story of Apple Inc. started in 1976 and is a quite successful one. The chief character Steve Jobs just recently resigned as Managing Director of this multinational company. These most recent news caused the apple stocks to drop which shows how much impact the cofounder Steve Jobs has on the company and its destiny. Apple Inc. is an American multinational company, which provides personal computers, software and especially consumer electronics. Nowadays this company hired 49 400 employees worldwide.1 Additionally towards the end of the year 2010 the worldwide annual sales equal $65.23 billion1. Apple Inc. has been so successful in these last decades thanks to its fresh, imaginative way to contemplate and do its business. This winning mixture of extraordinary products, great style and design, grand strategy, innovative marketing, inviting communications is basis of this papers analysis. Apple owes its overwhelming victory in the last years to the IPhone and to the smart IPod and ITunes product combination. In the 5 years between 2003 and 2008 the Apple share value increased 25 times, from $7.5 to $180 per share. In July 2008 prices, before the US Financial Crisis, Apple stock market capitalization was $160 billion. In January 2010 Apple shares topped the $210 mark. Just recently Apple was found to be the most valuable company of the world with share prizes of $373. This simple number shows the immense success apple achieved during the past years. 2 [...] 1 http://phx.corporateir.net/External.File?item=UGFyZW50SUQ9Njc1MzN8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1 2 http://flatworldbusiness.wordpress.com/flat-education/intensify/case-apple-inc/

Document from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, course: Master of Business Administration, language: English, abstract: In this assignment the main goal will be to define and analyze the target market for the recently launched Apple Watch. For this, some of the marketing concepts and tools (SWOT analysis, PEST tool, etc.) will be put in practice. After the iPhone’s selling success, Apple has entered the smartwatch segment with the Apple Watch to also become the leader. This assignment will analyze some internal and external key factors which could potentially have a very deep impact on Apple’s chances to succeed. This analysis will identify the Apple Watch value proposition; assess any risks involved in the product go-to-market approach and discuss the potential market trends. After performing the above mentioned analysis and definition of the Apple Watch market and target customers and according to the outcomes, the Apple Watch USP (Unique Selling Proposition) will be formulated in the Conclusion section of this assignment.

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