Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Kent, course: Masters of Business Administration, language: English, abstract: This paper looks at Apple Inc., which primarily operates in U.S. and involves in development, design, and marketing of computers, portable digital music players, and media devices. It evaluates the macro environment in which Apple Inc. is operating with the help of the PESTLE analysis. Next, it studies the strength and competitive positions of Apple Inc with the help of Porter’s five forces analysis. Later, a SWOT analysis is conducted to understand the micro environment of Apple Inc. Finally, Comprehensive analyses of financial ratios and share performance are conducted to understand the financial condition and the stock performance of Apple Inc.

This book aims to extract the "molecular genes" leading to craziness! Geniuses are the ones who are "crazy enough to think they can change the world" and boldly go where no one has gone before. Where no past habit and usage are available, there is no proof of viability, as nobody has done it yet, or even imagined it, and no roadmap for guidance or market study has come up with it. The authors call upon Leonardo Da Vinci, the Renaissance genius, who as strange as it seems, shared many traits of personality with that of Steve Jobs, in terms of the ways of performing. Da Vinci helps in understanding Jobs, and hence Apple, with his unique way of designing radically novel concepts, which were actually quite crazy for his time. In order to shed light on a special creative posture, the indomitable sense of specifying undecidable objects – a hallmark of the late Steve Jobs – is what led the authors to match it with a specific design innovation theory. A real theory, backed by solid mathematical proof, exists and can account for the business virtue of a prolific ability to move into unknown crazy fields! The authors postulate that, by bringing the power of C-K theory to crack open a number of previous observations made about Apple’s methods, it is possible to identify most of the genes of this company. The authors analyze how and why an Apple way of doing business is radically different from standard business practices and why it is so successful. Genes are a measure of the entity at hand and can encourage past business education routine approaches, then become transferable across the spectrum of the socio-economic world.

iPhone and iOS Forensics is a guide to the forensic acquisition and analysis of iPhone and iOS devices, and offers practical advice on how to secure iOS devices, data and apps. The book takes an in-depth look at methods and processes that analyze the iPhone/iPod in an official legal manner, so that all of the methods and procedures outlined in the text can be taken into any courtroom. It includes information data sets that are new and evolving, with official hardware knowledge from Apple itself to help aid investigators.This book consists of 7 chapters covering device features and functions; file system and data storage; iPhone and iPad data security; acquisitions; data and application analysis; and commercial tool testing.This book will appeal to forensic investigators (corporate and law enforcement) and incident response professionals. - Learn techniques to forensically acquire the iPhone, iPad and other iOS devices - Entire chapter focused on Data and Application Security that can assist not only forensic investigators, but also application developers and IT security managers - In-depth analysis of many of the common applications (both default and downloaded), including where specific data is found within the file system

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

The perfect book for computer hobbyists, Apple I Replica Creation: Back to the Garage is sure to equally appeal both to kids with gift certificates looking for fun on a snowy January day as well as to adults eager to learn the basics of simple microcomputer design. The book will begin by teaching readers the basics of computer processing by discussing the functionality of the 9 chip on the Apple I motherboard. From there, readers will be taught the basics of memory access and video input and output. Readers then learn how to assemble the various hardware components into a fully functioning Apple I replica. Finally, readers will learn how to write their own applications to take run on their new/old computer.*Written by the webmaster of AppleFritter.com, which is the most popular Mac hobbyist Web site on the internet with over 10,000 visitors a day. *Interest in vintage Apple I Computers is extremely high, with original machines selling for as much as $50,000. *The only modern-day book to address general microcomputer design from a hobbyist perspective

The case describes the successful tenure of Steve Jobs as CEO of Apple and how he succeeded in creating one of the wealthiest and most innovative companies in the world. The student is invited to consider what will happen to the company after Steve Jobs' death under the leadership of Tim Cook and whether Apple can replicate its success of previous years.