ANTHROPOLOGY IN THE PUBLIC ARENA “A critical insider, Jeremy MacClancy celebrates maverick anthropologists who transgressed academic frontiers, and urges his colleagues to engage the public. This is an entertaining, original, and provocative book.” Adam Kuper, Professor Emeritus, University of Cambridge “Jeremy MacClancy insightfully expands the history of anthropology beyond the confines of the academy, showing us how a collection of poets, popularizers, critics, surrealists, neo-Freudians, and iconoclast savants shaped anthropology’s imagination.” David Price, St Martin’s University,Washington ANTHROPOLOGY IN THE PUBLIC ARENA This detailed survey of the evolution of anthropology in Britain is also a spirited defence of the public as well as professional role of the discipline. The author argues for a broader vision of the value of anthropological knowledge that allows for the creative contributions of popular scientists and literary figures who often capture the public imagination and add much to our knowledge of human social relations. Informed by original archival research and engaging narratives of the larger-than-life personalities of public intellectuals, the author reveals the contributions of neglected but crucial figures such as John Layard, Geoffrey Gorer, Robert Graves, and the originators of Mass Observation, today’s online repository of anthropological data. MacClancy is guided by the notion that anthropology’s continued dynamism requires an alliance of interests, popular and academic, that will recover marginalized studies and recognize the value of contributions from outside the university research community. Its synthesis of diverse topics illuminates an anthropology that enriches the popular cultural discourse and serves as a versatile tool for exploring pressing issues of social organization and development. The reframed narrative of British anthropological history that emerges is as integral to the future of the subject as it is informative about its past.

ANTHROPOLOGY IN THE PUBLIC ARENA “A critical insider, Jeremy MacClancy celebrates maverick anthropologists who transgressed academic frontiers, and urges his colleagues to engage the public. This is an entertaining, original, and provocative book.” Adam Kuper, Professor Emeritus, University of Cambridge “Jeremy MacClancy insightfully expands the history of anthropology beyond the confines of the academy, showing us how a collection of poets, popularizers, critics, surrealists, neo-Freudians, and iconoclast savants shaped anthropology’s imagination.” David Price, St Martin’s University,Washington ANTHROPOLOGY IN THE PUBLIC ARENA This detailed survey of the evolution of anthropology in Britain is also a spirited defence of the public as well as professional role of the discipline. The author argues for a broader vision of the value of anthropological knowledge that allows for the creative contributions of popular scientists and literary figures who often capture the public imagination and add much to our knowledge of human social relations. Informed by original archival research and engaging narratives of the larger-than-life personalities of public intellectuals, the author reveals the contributions of neglected but crucial figures such as John Layard, Geoffrey Gorer, Robert Graves, and the originators of Mass Observation, today’s online repository of anthropological data. MacClancy is guided by the notion that anthropology’s continued dynamism requires an alliance of interests, popular and academic, that will recover marginalized studies and recognize the value of contributions from outside the university research community. Its synthesis of diverse topics illuminates an anthropology that enriches the popular cultural discourse and serves as a versatile tool for exploring pressing issues of social organization and development. The reframed narrative of British anthropological history that emerges is as integral to the future of the subject as it is informative about its past.

Contemporary anthropology has changed drastically in the new millennium, expanding beyond the anachronistic study of "primitive" societies to confront the burning social, economic, and political challenges of the day. In the process, anthropologists often come face to face with issues that require them to take a public position—issues such as race and tolerance, health and well-being, food security, reconciliation and public justice, global terror and militarism, and digital media This comprehensive but accessible book is both an interesting read and an excellent overview of public anthropology. In-depth case studies offer an opportunity to evaluate the pros and cons of engaging with public issues, while profiles of select anthropologists ensure the book is contemporary, but rooted in the history of the discipline.

Where and what is Ireland?--What are the identities of the people of Ireland?--How has European Union membership shaped Irish people's lives and interests?--How global is local Ireland?This book argues that such questions can be answered only by understanding everyday aspects of Irish culture and identity. Such understanding is achieved by paying close attention to what people in Ireland themselves say about the radical changes in their lives in the context of wider global transformation. As notions of sex, religion, and politics are radically reworked in an Ireland being re-imagined in ways inconceivable just a generation ago, anthropologists have been at the forefront of recording the results. The first comprehensive book-length introduction to anthropological research on the island as a whole, The Anthropology of Ireland considers the changing place in a changing Ireland of religion, sex, sport, race, dance, young people, the Travellers, St Patrick's Day and much more.

The articles in this influential journal placed it in the thick of a turbulent period for anthropology. Reacting to current research interests and launching what were often heated debates, it set the agenda for disciplinary change and new research. Once described the American Anthropological Association as creating 'a strong voice for anthropology in the public arena', the Founder Editor, Jonathan Benthall, introduces here a personal selection of articles and letters with his own candid retrospect, arguing that the discipline's greatest strength and potential lies in testing and refining the ideas of other disciplines. Once described by the American Anthropological Association as creating 'a strong voice for anthropology in the public arena', the founder editor, Jonathan Benthall, introduces here a personal selection of articles and letters with his own candid retrospect, arguing that the discipline's greatest strength and potential lies in telling and refining the ideas of other disciplines.

Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world. Topics covered include: Defining applied, design and digital anthropology Explaining key research methods and approaches used in industry, government, and non-profit sectors Investigating issues internal to an organization that assist in managing change Covering topics like marketing communications, user experience, product development and entrepreneurship Explaining ways for organizations to partner and interact with communities, economics and politics to implement change Discussing approaches to encourage public conversation about social issues Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.

How can we hold both public and personal worlds in the eye of a unified theory of meaning? What ethnographic and theoretical possibilities do we create in the balance? Anthropology Through a Double Lens offers a theoretical framework encompassing both of these domains—a "double lens." Daniel Touro Linger argues that the literary turn in anthropology, which treats culture as text, has been a wrong turn. Cultural analysis of the interpretive or discursive variety, which focuses on public symbols, has difficulty seeing—much less dealing convincingly with—actual persons. While emphasizing the importance of social environments, Linger insists on equal sensitivity to the experiential immediacies of human lives. He develops a sustained critique of interpretive and discursive trends in contemporary anthropology, which have too strongly emphasized social determinism and public symbols while too readily dismissing psychological and biographical realities. Anthropology Through a Double Lens demonstrates the power of an alternative dual perspective through a blend of critical essays and ethnographic studies drawn from the author's field research in São Luís, a northeastern Brazilian state capital, and Toyota City, a Japanese factory town. To span the gap between the public and the personal, Linger provides a set of analytical tools that include the ideas of an arena of meaning, systems of systems, bridging theory, singular lives, and reflective consciousness. The tools open theoretical and ethnographic horizons for exploring the process of meaning-making, the force of symbolism and rhetoric, the politics of representation, and the propagation and formation of identities. Linger uses these tools to focus on key issues in current theoretical and philosophical debates across a host of disciplines, including anthropology, psychology, history, and the other human sciences.