Patrons seeking medical information are often trying to gain control following an upsetting diagnosis--working with them can be rewarding and difficult. In this practical, readable guide, consumer health reference expert Michele Spatz, gives you an understanding of the psychology of those seeking medical information and the skills necessary to respond usefully and appropriately. Spatz outlines the most common inquiries and behaviors of health information searchers and the most useful go-to resources. Sample librarian-patron interactions in every chapter give you useful strategies and scripts. Dozens of templates and forms and tips on everything from setting up the reference desk to encourage confidential inquiries to using body language to signal your availability will help you create a welcoming, empowering atmosphere in your library. Chapters on ethics and potential legal issues guide you through the nitty-gritty of what constitutes practicing medicine without a license, confidentiality requirements, and more. Sections on email, virtual, and telephone reference will help you establish clear guidelines, and creative tips on marketing to healthcare providers will help you forge valuable new partnerships. A section on self-care offers strategies for dealing with job-induced stress. Every information professional who helps patrons with health inquiries will want a copy of this useful, inspiring book.

Offering basic medical information and advice, this guide to health offers chapters on how doctors make diagnosis and how to evaluate medical services. It then turns its attention to discussions of common medical problems to watch out for during the various stages of and explores some basic disease prevention practices. Explanations of some of the most common medical tests are presented. Finally, health related information on the Internet is reviewed. Annotation copyrighted by Book News, Inc., Portland, OR

Biomedical Natural Language Processing is a comprehensive tour through the classic and current work in the field. It discusses all subjects from both a rule-based and a machine learning approach, and also describes each subject from the perspective of both biological science and clinical medicine. The intended audience is readers who already have a background in natural language processing, but a clear introduction makes it accessible to readers from the fields of bioinformatics and computational biology, as well. The book is suitable as a reference, as well as a text for advanced courses in biomedical natural language processing and text mining.

This book constitutes the refereed proceedings of the 5th International Conference on Information Management and Big Data, SIMBig 2018, held in Lima, Peru, in September 2018. The 34 papers presented were carefully reviewed and selected from 101 submissions. The papers address issues such as data mining, artificial intelligence, Natural Language Processing, information retrieval, machine learning, web mining.

Updated for its Second Edition, this question-and-answer review book offers a concise review of ophthalmology. It combines a review of basic ophthalmology with real-life clinical cases and multiple-choice questions with answers and explanations. More than 400 clinical photographs, fluorescein angiograms, and CT, MRI, and ultrasound images help readers master this visually oriented specialty. This edition has over 100 new full-color illustrations. Focusing on common diseases, the book covers all specialty rotations, plus key areas such as embryology, anatomy, pediatrics, plastics, and lenses. This edition includes new cases and information on new drugs, especially glaucoma drugs.

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Today, certain health conditions are not always best served by conventional medicine. Learn the ins and outs of integrative medicine with this comprehensive guide from the internal medicine experts at the Mayo Clinic. Once believed to be an alternative approach to patient care, recent studies have shown that integrative medicine is a valid option for reducing chronic pain, fatigue, depression, anxiety, as well as overall wellness. In fact, 1 in 3 American adults uses integrative medicine to boost their physical health. Whether utilized on its own or in combination with a conventional treatment plan, integrative medicine can be a natural, noninvasive way for patients to take charge of their health and wellbeing. In Mayo Clinic Guide to Integrative Medicine, experts from the Mayo Clinic break down dozens of the most common integrative therapies used today. From meditation and various spiritual practices, to spa treatments and medicinal herbs, readers can learn the ins and outs of popular integrative therapies, and ultimately decide if integrative medicine is right for them. Additionally, each type of integrative therapy is assigned a green light, yellow light, or red light illustration, to show which therapies come highly recommended from medical professionals, which therapies should be used with caution and guidance from a primary care physician, and which therapies should be avoided. Written with the everyday consumer in mind, Mayo Clinic Guide to Integrative Medicine is a digestible, easy-to-use guide for understanding and implementing holistic health practices in your daily routine.