Mobile banking, also known as m-banking, provides low cost, innovative and easily accessible services to customers with technological developments as compared to retail banking. In this context, m-banking quality factors of the banks are considered to be important issues for customers. The aim of this study is to analyze the m-banking quality factors and to rank banks offering this service in Turkey under incomplete, inconsistent and indeterminate information.

Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.

In a world of chaotic alignments, traditional logic with its strict boundaries of truth and falsity has not imbued itself with the capability of reflecting the reality. Despite various attempts to reorient logic, there has remained an essential need for an alternative system that could infuse into itself a representation of the real world. Out of this need arose the system of Neutrosophy (the philosophy of neutralities, introduced by FLORENTIN SMARANDACHE), and its connected logic Neutrosophic Logic, which is a further generalization of the theory of Fuzzy Logic. In this book we study the concepts of Fuzzy Cognitive Maps (FCMs) and their Neutrosophic analogue, the Neutrosophic Cognitive Maps (NCMs). Fuzzy Cognitive Maps are fuzzy structures that strongly resemble neural networks, and they have powerful and far-reaching consequences as a mathematical tool for modeling complex systems. Neutrosophic Cognitive Maps are generalizations of FCMs, and their unique feature is the ability to handle indeterminacy in relations between two concepts thereby bringing greater sensitivity into the results. Some of the varied applications of FCMs and NCMs which has been explained by us, in this book, include: modeling of supervisory systems; design of hybrid models for complex systems; mobile robots and in intimate technology such as office plants; analysis of business performance assessment; formalism debate and legal rules; creating metabolic and regulatory network models; traffic and transportation problems; medical diagnostics; simulation of strategic planning process in intelligent systems; specific language impairment; web-mining inference application; child labor problem; industrial relations: between employer and employee, maximizing production and profit; decision support in intelligent intrusion detection system; hyper-knowledge representation in strategy formation; female infanticide; depression in terminally ill patients and finally, in the theory of community mobilization and women empowerment relative to the AIDS epidemic.

This book introduces readers to the novel concept of spherical fuzzy sets, showing how these sets can be applied in practice to solve various decision-making problems. It also demonstrates that these sets provide a larger preference volume in 3D space for decision-makers. Written by authoritative researchers, the various chapters cover a large amount of theoretical and practical information, allowing readers to gain an extensive understanding of both the fundamentals and applications of spherical fuzzy sets in intelligent decision-making and mathematical programming.

For the first time, the social problem of untouchability, which is peculiar to India, is being studied mathematically.We have used Fuzzy Cognitive Maps and Neutrosophic Cognitive Maps to analyze the views of the revolutionary Periyar E. V. Ramasamy (17.09.1879 24.12.1973) who relentlessly worked for more than five decades to secure the rights of the oppressed people who were considered untouchables. This thought-provoking book will be of great interest to human rights activists, socio-scientists, historians, and above all, mathematicians.From UNESCO citation: Periyar, The Prophet of the New Age, The Socrates of South East Asia, Father of the Social reform Movement and Arch Enemy of Ignorance, Superstition, Meaningless Customs and Baseless Manners.

This handbook in two parts covers key topics of the theory of financial decision making. Some of the papers discuss real applications or case studies as well. There are a number of new papers that have never been published before especially in Part II.Part I is concerned with Decision Making Under Uncertainty. This includes subsections on Arbitrage, Utility Theory, Risk Aversion and Static Portfolio Theory, and Stochastic Dominance. Part II is concerned with Dynamic Modeling that is the transition for static decision making to multiperiod decision making. The analysis starts with Risk Measures and then discusses Dynamic Portfolio Theory, Tactical Asset Allocation and Asset-Liability Management Using Utility and Goal Based Consumption-Investment Decision Models.A comprehensive set of problems both computational and review and mind expanding with many unsolved problems are in an accompanying problems book. The handbook plus the book of problems form a very strong set of materials for PhD and Masters courses both as the main or as supplementary text in finance theory, financial decision making and portfolio theory. For researchers, it is a valuable resource being an up to date treatment of topics in the classic books on these topics by Johnathan Ingersoll in 1988, and William Ziemba and Raymond Vickson in 1975 (updated 2 nd edition published in 2006).