Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.

Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.

Systematic Methods for Analyzing Culture is a practical manual that provides step-by-step instruction for collecting and analyzing cultural data. This compact guide explains complex topics in straightforward and practical terms, via research examples, textual and visual software guides, and hands-on exercises. Through each chapter’s introductory examples, the manual illustrates how socially learned knowledge provides group members with shared understandings of the world, which allow for mutually intelligible interactions. The authors then carefully walk readers through the process of eliciting those socially learned, shared, and thus cultural representations of reality, which structure the thinking and practice of individuals inhabiting social groups. Specifically, the book shows how researchers can elicit such thought and behavior via methods such as free lists, pile sorts, cultural consensus and consonance analysis, textual analysis, and personal network research. The book will help both undergraduate and graduate students identify ways to unpack the "black box" of culture, which may be absent or given only cursory attention within their training and respective fields. The book’s clear and systematic step-by-step walkthroughs of each method will also encourage more established researchers, educators, and practitioners—from diverse fields and with varying levels of experience—to integrate techniques for assessing cultural processes into their research, teaching, and practice.

A book at the intersection of data science and media studies, presenting concepts and methods for computational analysis of cultural data. How can we see a billion images? What analytical methods can we bring to bear on the astonishing scale of digital culture--the billions of photographs shared on social media every day, the hundreds of millions of songs created by twenty million musicians on Soundcloud, the content of four billion Pinterest boards? In Cultural Analytics, Lev Manovich presents concepts and methods for computational analysis of cultural data. Drawing on more than a decade of research and projects from his own lab, Manovich offers a gentle, nontechnical introduction to the core ideas of data analytics and discusses the ways that our society uses data and algorithms.

The first comprehensive and statistically significant analysis of the predictive powers of each cross-cultural model, based on nation-level variables from a range of large-scale database sources such as the World Values Survey, the Pew Research Center, the World Bank, the World Health Organization, the UN Statistics Division, UNDP, the UN Office on Drugs and Crime, TIMSS, OECD PISA. Tables with scores for all culture-level dimensions in all major cross-cultural analyses (involving 20 countries or more) that have been published so far in academic journals or books. The book will be an invaluable resource to masters and PhD students taking advanced courses in cross-cultural research and analysis in Management, Psychology, Sociology, Anthropology, and related programs. It will also be a must-have reference for academics studying cross-cultural dimensions and differences across the social and behavioral sciences.

Social scientists seek to develop systematic ways to understand how people make meaning and how the meanings they make shape them and the world in which they live. But how do we measure such processes? Measuring Culture is an essential point of entry for both those new to the field and those who are deeply immersed in the measurement of meaning. Written collectively by a team of leading qualitative and quantitative sociologists of culture, the book considers three common subjects of measurement—people, objects, and relationships—and then discusses how to pivot effectively between subjects and methods. Measuring Culture takes the reader on a tour of the state of the art in measuring meaning, from discussions of neuroscience to computational social science. It provides both the definitive introduction to the sociological literature on culture as well as a critical set of case studies for methods courses across the social sciences.

Traits that signal belonging dictate our daily routines, including how we eat, move, and connect to others. In recent years, "fat" has emerged as a shared anchor in defining who belongs and is valued versus who does not and is not. The stigma surrounding weight transcends many social, cultural, political, and economic divides. The concern over body image shapes not only how we see ourselves, but also how we talk, interact, and fit into our social networks, communities, and broader society. Fat in Four Cultures is a co-authored comparative ethnography that reveals the shared struggles and local distinctions of how people across the globe are coping with a bombardment of anti-fat messages. Highlighting important differences in how people experience "being fat," the cases in this book are based on fieldwork by five anthropologists working together simultaneously in four different sites across the globe: Japan, the United States, Paraguay, and Samoa. Through these cases, Fat in Four Cultures considers what insights can be gained through systematic, cross-cultural comparison. Written in an eye-opening and narrative-driven style, with clearly defined and consistently used key terms, this book effectively explores a series of fundamental questions about the present and future of fat and obesity.