This book investigates interaction-focused scholarship on online communication. It focuses on a broad range of online contexts including social media, dating apps, online comments, instant messaging and video-mediated interaction. Bringing together experts from a variety of scholarly backgrounds, chapters demonstrate how different microanalytic methods, including conversation analysis, membership categorization analysis and discursive psychology, can be applied to online communication. The book also goes on to address ethical, methodological and theoretical issues of analysing online social interaction. With the explosion of the use of online platforms for everyday and institutional interaction, this book is a timely collection which explores the current state of the field, and considers future directions for microanalysis of online communication.

A compendium of over 50 scholarly works on discourse behavior in digital communication.

This book offers a collection of state-of-the-art conversation analytic work on the impact of different types of digital technologies and media on social interaction. It furthers our understanding of whether and to what extent the varying practices of digital interaction can be considered adaptations of the basic organisations and resources of co-present face-to-face interaction. The chapters explore the emerging practices in contemporary digital interaction and in interaction related to digital technologies. The volume is organised into four sections according to the platform or type of digital interaction: mobile messaging, social media, video conferencing, and human-computer interaction. Each of the chapters highlights an interactional or linguistic phenomenon – an action, a practice, a sequence, or a larger structure. Some of these are unique to online environments, such as emojis or hashtags, whereas some occur in both online and offline interaction, such as repair initiators and proposal sequences.

Offers a fresh perspective on how conversation analysis can be used to highlight the sophisticated nature of what children actually do when interacting with their peers, parents, and other adults. Brings together a contributor team of leading experts in the emerging field of child-focused conversation analytic studies, from both academic and professional research backgrounds Includes examples of typically developing children and those who face a variety of challenges to participation, as they interact with parents and friends, teachers, counsellors and health professionals Encompasses linguistic, psychological and sociological perspectives Offers new insights into children’s communication as they move from home into wider society, highlighting how this is expressed in different cultural contexts

This book presents an overview of the wide variety of digital genres used by researchers to produce and communicate knowledge, perform new identities and evaluate research outputs. The book explores what researchers can do with these genres, what meanings they can make and what language(s) they deploy in carrying out all these practices.

This is the book for introducing and getting to grips with conversation analysis. Accessible, comprehensive and very applied. - Steven Wright, Lancaster University "A clearly written book. It puts CA into perspective by presenting exemplary studies and differentiating CA from other approaches to discourse. It is full of advice concerning the technicalities of recording, transcription and analysis. It will be most useful to my students." - Spiros Moschonas, University of Athens The Second Edition of Paul ten Have′s classic text Doing Conversation Analysis has been substantially revised to bring the book up-to-date with the many changes that have occurred in conversation analysis over recent years. The book has a dual purpose: to introduce the reader to conversation analysis (CA) as a specific research approach in the human sciences, and to provide students and novice researchers with methodological and practical suggestions for actually doing CA research. The first part of the book sets out the core theoretical concepts that underpin CA and relates these to other approaches to qualitative analysis. The second and third parts detail the specifics of CA in its production of data, recordings and transcripts, and its analytic strategies. The final part discusses ways in which CA can be ′applied′ in the study of specific institutional settings and for practical or critical purposes.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.