This book presents key concepts related to quantitative analysis in business. It is targeted at business students (both undergraduate and graduate) taking an introductory core course. Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts. This second edition adds material on Tableau, a very useful software for business analytics. This supplements the tools from Excel covered in the first edition, to include Data Analysis Toolpak and SOLVER.

This up-to-date business analytics textbook (published in July 2020) will get you harnessing the power of the R programming language to: manipulate and model data, discover and communicate insight, to visually communicate that insight, and successfully advocate for change within an organization. Book Description A frequent teaching-award winning professor with an analytics-industry background shares his hands-on guide to learning business analytics. It is the first textbook addressing a complete and modern business analytics workflow that includes data manipulation, data visualization, modelling business problems with graphical models, translating graphical models into code, and presenting insights back to stakeholders. Book Highlights Content that is accessible to anyone, even most analytics beginners. If you have taken a stats course, you are good to go. Assumes no knowledge of the R programming language. Provides introduction to R, RStudio, and the Tidyverse. Provides a solid foundation and an implementable workflow for anyone wading into the Bayesian inference waters. Provides a complete workflow within the R-ecosystem; there is no need to learn several programming languages or work through clunky interfaces between software tools. First book introducing two powerful R-packages - `causact` for visual modelling of business problems and `greta` which is an R interface to `TensorFlow` used for Bayesian inference. Uses the intuitive coding practices of the `tidyverse` including using `dplyr` for data manipulation and `ggplot2` for data visualization. Datasets that are freely and easily accessible. Code for generating all results and almost every visualization used in the textbook. Do not learn statistical computation or fancy math in a vacuum, learn it through this guide within the context of solving business problems.

Business Analytics (BA) is about turning data into decisions. This book covers the full range of BA topics, including statistics, machine learning and optimization, in a way that makes them accessible to a broader audience. Decision makers will gain enough insight into the subject to have meaningful discussions with machine learning specialists, and those starting out as data scientists will benefit from an overview of the field and take their first steps as business analytics specialist. Through this book and the various exercises included, you will be equipped with an understanding of BA, while learning R, a popular tool for statistics and machine learning.

Introduction to Business Analytics Using Simulation, Second Edition employs an innovative strategy to teach business analytics. The book uses simulation modeling and analysis as mechanisms to introduce and link predictive and prescriptive modeling. Because managers can't fully assess what will happen in the future, but must still make decisions, the book treats uncertainty as an essential element in decision-making. Its use of simulation gives readers a superior way of analyzing past data, understanding an uncertain future, and optimizing results to select the best decision. With its focus on uncertainty and variability, this book provides a comprehensive foundation for business analytics. Students will gain a better understanding of fundamental statistical concepts that are essential to marketing research, Six-Sigma, financial analysis, and business analytics. - Teaches managers how they can use business analytics to formulate and solve business problems to enhance managerial decision-making - Explains the processes needed to develop, report and analyze business data - Describes how to use and apply business analytics software - Offers expanded coverage on the value and application of prescriptive analytics - Includes a wealth of illustrative exercises that are newly organized by difficulty level - Winner of the 2017 Textbook and Academic Authors Association's (TAA) Most Promising New Textbook Award in the prior edition

This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters. The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text. Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.

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