In 1950 Las Vegas saw a million tourists. In 1960 it attracted ten million. The city entered the fifties as a regional destination where prosperous postwar Americans could enjoy vices largely forbidden elsewhere, and it emerged in the sixties as a national hotspot, the glitzy resort city that lights up the American West today. Becoming America’s Playground chronicles the vice and the toil that gave Las Vegas its worldwide reputation in those transformative years. Las Vegas’s rise was no happy accident. After World War II, vacationing Americans traveled the country in record numbers, making tourism a top industry in such states as California and Florida. The Las Vegas Chamber of Commerce saw its chance and developed a plan to capitalize on the town’s burgeoning reputation for leisure. Las Vegas pinned its hopes for the future on Americans’ need for escape. Transforming a vice city financed largely by the mob into a family vacation spot was not easy. Hotel and casino publicists closely monitored media representations of the city and took every opportunity to stage images of good, clean fun for the public—posing even the atomic bomb tests conducted just miles away as an attraction. The racism and sexism common in the rest of the nation in the era prevailed in Las Vegas too. The wild success of Frank Sinatra’s Rat Pack performances at the Sands Hotel in 1960 demonstrated the city’s slow progress toward equality. Women couldn’t work as dealers in Las Vegas until the 1970s, yet they found more opportunities for well-paying jobs there than many American women could find elsewhere. Gragg shows how a place like the Las Vegas Strip—with its glitz and vast wealth and its wildly public consumption of vice—rose to prominence in the 1950s, a decade of Cold War anxiety and civil rights conflict. Becoming America’s Playground brings this pivotal decade in Las Vegas into sharp focus for the first time.

Choreographer Alex Romero created Jailhouse Rock, the iconic Elvis Presley production number, but never received screen credit for his contribution. This book tells his story. The son of a Mexican general, Romero escaped the Mexican Revolution, joined his family's vaudeville dance act and became a dancer in Hollywood. Part of Jack Cole's exclusive Columbia dance troupe, he was eventually hired as a staff assistant at MGM, where he worked on Take Me Out to the Ballgame, American in Paris, Seven Brides for Seven Brothers, and On the Town, among many others. When Romero transitioned into full-time choreography, he created the dances for numerous films, including Love Me or Leave Me, I'll Cry Tomorrow, tom thumb, Whatever Happened to Baby Jane, and three additional movies for Elvis. Known for his inventive style and creative use of props, Romero was instrumental in bringing rock and roll to the screen. This biography includes first-person accounts of his collaborations with Gene Kelly, Fred Astaire, Judy Garland, Frank Sinatra, and others.

The growth of Las Vegas that began in the 1940s brought an influx of both women and men looking to work in the expanding hotel and casino industries. In fact, for the next fifty years the proportion of women in the labor force was greater in Las Vegas than the United States as a whole. Joanne L. Goodwin’s study captures the shifting boundaries of women’s employment in the postwar decades with narratives drawn from the Las Vegas Women Oral History Project. It counters clichéd pictures of women at work in the famed resort city as it explores women’s real strategies for economic survival and success. Their experiences anticipated major trends in post-World War II labor history: the national migration of workers during and after the war, the growing proportion of women in the labor force, balancing work with family life, the unionization of service workers, and, above all, the desegregation of the labor force by sex and race. These narratives show women in Las Vegas resisting preassigned roles, seeing their work as a testimony of skill, a measure of independence, and a fulfillment of needs. Overall, these stories of women who lived and worked in Las Vegas in the last half of the twentieth century reveal much about the broader transitions for women in America between 1940 and 1990.

The book that changed the consciousness of a country—and the world. Landmark, groundbreaking, classic—these adjectives barely describe the earthshaking and long-lasting effects of Betty Friedan's The Feminine Mystique. This is the book that defined "the problem that has no name," that launched the Second Wave of the feminist movement, and has been awakening women and men with its insights into social relations, which still remain fresh, ever since. A national bestseller, with over 1 million copies sold.

"The essays in this volume are case studies of the importance of oral history in understanding community and work in the American West"--Provided by publisher.