The story of developers selling off the Sunshine State is as old as the first railroad tracks laid across the peninsula. But seldom do we hear about the men who actually built a better Florida. In George Merrick, Son of the South Wind, South Florida historian Arva Moore Parks recounts George Merrick's quest to distinguish himself from the legions of developers who sought only profit. Helping to create the land boom of the 1920s, Merrick transformed his family's citrus grove just outside of Miami into one of the finest planned communities: the "master suburb" of Coral Gables. With a team of architects and city planners, he built homes for the growing middle class in the Mediterranean Style using local stone, and he invested in public infrastructure by designing and building parks and pools, trolley lines and waterways. He pledged land for a library and the university that would become the University of Miami. Hailed in national publications as a visionary, Merrick was green before green, a New Urbanist before the movement even had a name. As Coral Gables and Merrick prospered, he reinvested in education, affordable housing, and other progressive causes. But the Great Depression ravaged Miami, and Merrick's idealism cost him his fortune. He died with an estate worth less than $400. With unprecedented access to the Merrick family and mining a treasure trove of Merrick’s personal letters, documents, speeches, and manuscripts, Parks presents the remarkable story of George Merrick and the development of one of the nation’s most iconic planned cities.

Joseph W. Young, Jr., was acknowledged as one of the five or six major city builders in boomtime Florida. From practically nothing in 1920 he created Hollywood By-the-Sea with an elegant Beaux Arts plan of circles and lakes, calling it a "City Beautiful," an ideal first propounded by Daniel Burnham of Chicago. Young had a rare talent for publicity and a knack for making and spending millions--supported by an immense personal charm that is still remembered decades after his death. This first full biography of Young covers his start as city builder in turn-of-the-century California where new cities blossomed and were ballyhooed, his move to Indianapolis, home of Carl Fisher who developed Miami Beach, his creation of Hollywood and Port Everglades, and his move to his Adirondack resort, ending with his dreams to expand Hollywood, fulfilled after his early death.

In the 1920s, America was afflicted with Miami Madness as speculators and would-be moguls flocked to Florida to make a fortune in real-estate. Here, in this short-form book from award-winning author George B. Tindall, is the story of the greatest land boom in American history.