This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Seamounts are ubiquitous undersea mountains rising from the ocean seafloor that do not reach the surface. There are likely many hundreds of thousands of seamounts, they are usually formed from volcanoes in the deep sea and are defined by oceanographers as independent features that rise to at least 0.5 km above the seafloor, although smaller features may have the same origin. This book follows a logical progression from geological and physical processes, ecology, biology and biogeography, to exploitation, management and conservation concerns. In 21 Chapters written by 57 of the world’s leading seamount experts, the book reviews all aspects of their geology, ecology, biology, exploitation, conservation and management. In Section I of this book, several detection and estimation techniques for tallying seamounts are reviewed, along with a history of seamount research. This book represents a unique and fresh synthesis of knowledge of seamounts and their biota and is an essential reference work on the topic. It is an essential purchase for all fisheries scientists and managers, fish biologists, marine biologists and ecologists, environmental scientists, conservation biologists and oceanographers. It will also be of interest to members of fish and wildlife agencies and government departments covering conservation and management. Supplementary material is available at: www.seamountsbook.info