The main focus is on a novel analysis, a first-time exposure of the true causes and a sensational immediate solution (which I rightly call a "trick") to our economic, monetary and financial problems, a solution that can not only be implemented in a sensationally short time, but is also made sustainable and lasting by accompanying measures. This sustainability of the solution, which goes hand in hand with the immediate effect of the trick, does not apply to the commercial banks, because they were only deliberately made into superficial scapegoats, the main evil being the algorithms used by the central banks to create so-called primary money creation. Within EMU, the "trick" involves the introduction of country-specific parallel currencies to the EURO. In detail, this is designed to create parallel economic areas, which, however, do not overlap the euro economic area, but rather fit exactly into the gaps that have been torn open within the euro economic area by undesirable developments. These incredibly important details are explained in detail in the book. With the implementation of such a basic solution (trick plus novel money creation at the central banks), the prerequisite would be created to also approach and solve other political problem areas, which have also been celebrated up to now "without alternatives", in the same "alternative" way of thinking, and therefore they are also taken up in the book, e.g: Pension policy, family policy, parliamentary reform, tax reform, reform of the electoral law, reform of care for the elderly, school policy, securing the European energy supply. However, these other political problem areas that I have taken up are to be regarded as secondary; they are merely suggestions, in contrast to the two main points of the basic solution, without which nothing at all can be done, and which I am calling for in the long term because no other promising alternative is known at present. Although my book naturally focuses on the German way out of the crisis, I would like to emphasize that I would like to see a European solution (at least for all countries of the European Monetary Union) and that a German solo effort is hardly feasible and also not desirable. The solutions I propose can be transferred practically 1:1 to all EMU countries, and I often point this out in my remarks. Even the non-EMU countries Great Britain and the USA could immediately adopt my concepts; for they face identical problems!

The main focus is on a new type of analysis, an initial discovery of the true causes and a sensational instant solution (that I rightly describe as "artifice") of our economic, monetary and financial problems, a solution that not only in can make sensational short time, but is also made sustainable and lasting through flanking measures. This associated with the intent on immediate effect artifice sustainability of the solution does not set the lever at in commercial banks; because that were only deliberately stamped on superficial scapegoats, the main evil are practiced algorithms of so-called primary creation of money in the central-banks. Within the EMU includes the "trick" the introduction of country-specific parallel currencies to the euro. In detail, that is designed to parallel economies arise, but do not overlap the Euro-economic area but fit exactly into the gaps that were torn within the Euro-economic area by undesirable developments. These immensely important details are explained in detail in the book. With the implementation of such a basic solution (trick plus new money creation in banks), the requirement would be created, other, previously also "alternative" celebrated tackle political problem fields in the same "alternative" way of thinking and solving, therefore they are taken up in the book such as pension policy, family policy, parliamentary reform, tax reform, reform of the electoral law, reform of elderly care, education policy, securing Europe's energy supply. These apprehended by me, other political problem areas, however, are to be regarded as secondary, they are merely suggestions, as opposed to the two focal points of the base solution without the anything goes, and I urge sustainable because currently no other, to this extent, success is known promising alternative. While standing in my book, of course the German way out of the crisis in the foreground, but I want to emphasize that I am a European solution (at least for all countries in the European Monetary Union) wish and that a German alone is unlikely to be feasible nor desirable. The proposed solution I paths are practically transferred 1:1 to all EMU countries; I would point more often in my comments back. Even the non-EMU countries the UK and the U.S. could take my concepts immediately; because they face identical problems!

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.