America’s Cup San Francisco covers it all, from the story of bringing the world’s oldest sporting trophy to the Golden Gate Yacht Club and building the new-look America’s Cup organization, to the launch of the AC72s—the fastest, most demanding catamarans on the planet. Get to know the teams who wield these powerful boats, the design challenges behind their build, and how the world’s best sailors harness the elements to make them fly. With a distinct focus on San Francisco, this souvenir keepsake not only follows the quest for the world’s oldest trophy as it unfolds in the blustery winds and beautiful waters of San Francisco Bay, but also offers a unique perspective on neighborhoods and landmarks throughout the city. Complete with photographs from the world’s foremost marine photographers and a removable race map, America’s Cup San Francisco: The Official Guide is the ultimate companion to the 34th America’s Cup.

Expanded to include the behind-the-scenes story of the 34th America’s Cup and Team USA’s incredible comeback Down eight-to-one in the 34th America’s Cup in September 2013, Oracle Team USA pulled off a comeback for the ages, with eight straight wins against Emirates Team New Zealand. Julian Guthrie’s The Billionaire and the Mechanic tells the incredible story of how a car mechanic and one of the world’s richest men teamed up to win the world’s greatest race. With a lengthy new section on the 34th America’s Cup, Guthrie also shows how they did it again. The America’s Cup, first awarded in 1851, is the oldest trophy in international sports. In 2000, Larry Ellison, co-founder and billionaire CEO of Oracle Corporation, decided to run for the prize and found an unlikely partner in Norbert Bajurin, a car mechanic and Commodore of the blue-collar Golden Gate Yacht Club. After unsuccessful runs for the Cup in 2003 and 2007, they won for the first time in 2010. With unparalleled access to Ellison and his team, Guthrie takes readers inside the building process of these astonishing boats and the lives of the athletes who race them and throws readers into exhilarating races from Australia to Valencia.

Sailing on the Edge is a comprehensive, behind-the-scenes look at the race that has inspired sports enthusiasts and nations alike for more than 150 years. This ultimate treasury of the America’s Cup explores the sport’s rich history, tracing its evolution to becoming the most riveting race on the water with the most coveted prize. Recent advancements in technology and design have revolutionized the sport like never before, making the 2013 34th America’s Cup the most thrilling race to date. The 34th America’s Cup brings the international competition back to the United States for the first time in eighteen years, and the stunning San Francisco Bay provides the backdrop the two final stages. Two new classes of boats will debut—the AC45 catamarans and the AC72s, both more powerful and more demanding, resulting in an evermore-spectacular competition. Sailing on the Edge covers it all, from the science behind the shipbuilding to the artistry and strength of the skippers and their teams.

"The design and tactical battles that led to the most exciting America’s Cup in history are laid out in meticulous detail in Winging It: Oracle Team USA’s Incredible Comeback to Defend The America’s Cup. Written by three veteran sailing journalists, Winging It provides an insider’s look at the professional sailing business and the America’s Cup, from how the 72-foot cats became the boat of choice—one early requirement: They had to be able to be disassembled and transported in standard shipping containers—to the design modifications Oracle made in the later stages of the series to bounce back from an 8:1 deficit and retain the Cup (not much besides some minor tinkering with the rudder)." -Forbes "Whether you are a casual fan or a die-hard America's Cup follower, you're likely to enjoy Winging It. The three authors-all accredited journalists who spent many, many hours in the America's Cup Media Center-will take you from the origins of the America's Cup in 1851 all the way through Oracle Team USA's incredible comeback in San Francisco in September 2013." -CupExperience.com "Winging It holds a place on my bookshelf that is within easy reach. It has become the go-to book on the 34th America’s Cup as a means of quickly checking a fact, or time sequence or some aspect of the Cup that has become a little fuzzy even after this short passage of time. It should have a place in everyone's laptop kitbag, either as a quick read in a spare moment, or as a serious reference." -Sail-World.com A miracle on the water Millions of sailing enthusiasts and casual fans alike watched the America’s Cup in awe as the ORACLE TEAM USA trailing one point to New Zealand’s eight, was first to the finish line in eight consecutive races. This miracle triumph left many wondering "How did they do it?" The answers come together in Winging It, with insights from naval architects and builders on their radical boat designs, the consequences of racing these untested boats, and explanations of how the foils and wingsails—rarely seen on boats before—work. The book explores the impact of events that led up to the Cup, including how a sudden capsize threw the entire event into doubt before the 2013 America’s Cup ultimately delivered an epic finale. Top sailors share their stories, including the victorious Jimmy Spithill on USA 17 and the shockingly defeated ETNZ skipper Dean Barker. This is the story of an historic win that goes beyond the emotions of the day to explain how the many months of innovation, research, trials, and failures helped secure the Cup in the final race on September 25.

Marketing Smart is a collection of quick, easy-to-read tips on how to improve your marketing, advertising and public relations efforts. Written by marketing guru John Gumas, Marketing Smart collects years of proven techniques, industry insight and practical guidelines that you can put to use for your company right away. Increase your marketing know-how ' and your bottom line ' by Marketing Smart!

Since 1983, the Louis Vuitton Cup has determined who qualifies to compete for the America's Cup competition, the world's most prestigious yachting regatta. The involvement of the world-famous company in the race transformed the match from a friendly competition into an international, modern media event. Louis Vuitton Cup tells the story of the America's Cup, which parallels Louis Vuitton's expansion from a company that specialized in building travel trunks to its presence as an internationally acclaimed luxury brand. The book traces the trajectory of the Cup, recounting stories of the individual races and victories, from the first in Newport, Rhode Island, to the most recent in Valencia, Spain. It includes profiles of the Cup's most prominent winners and pays tribute to the world's most talented yachtsmen and the photographers who, passionate about the sea, helped forge the regatta's inimitable reputation. Revised throughout and with 60 additional pages, the new edition covers all of the events that have occurred since the book's initial publication in 2008, presenting a fully up-to-date look at the exciting world of sailing competitions and the world's most coveted sailing trophy.

Jimmy Spithill is arguably one of the world's greatest skippers: the youngest and double winner of the America's Cup, the oceanic version of Formula 1; winner of the Sydney Hobart; multiple world champion in match and fleet racing... the list goes on. And on a day off he'll paddleboard 32 miles through Hawaiian double overhead waves. What goes on inside the head of this extremely focused man who is a true pioneer in the game called sailing? Here he tells his rags-to-riches story of fierce determination, court cases, seasickness, crashed boats and cars, alcohol, the greatest comeback ever in sporting history and the dramatic 2017 America's Cup defence. All of it contributed to turning a quiet, bullied, water-loving blue-collar redhead born in Sydney into one of sailing's biggest rockstars. Far from the official media-trained account so often found in the closed-off world of the America's Cup, Jimmy's open, honest style gives us a rare insight into what goes on inside the head of a man at the top of his game. A compelling read, with many lessons in leadership, teamwork and achieving your dreams, no matter how impossible they might seem.