This book describes and rates more than 375 of the best craft beers, identifies who actually makes them, explains how beer is made, guides you in homebrewing, lists beer festivals, and reveals America's top 25 breweries.

This information-packed guidebook introduces you to more than sixty breweries and brewpubs-from the Shipwrecked Brew Pub in Egg Harbor, to smaller craft breweries like Capital Brewery west of Madison, to the world-famous Miller Brewing Company of Milwaukee. Robin Shepard includes descriptions and his personal ratings of some 600 local beers, plus a taster's chart you can use to record your own preferences. For each brewpub and brewery site you'll find: - a description and brief history, plus any "Don't miss" features - names, comments, and ratings for all their specialty beers - notes on the pub food, with recommendations - suggestions of other sites to see and activities in the local area - information about bottling and distribution - availability of tours, tastings, gift shops, mug clubs, and "growlers" - address and contact data, including Web sites and GPS coordinates Shepard also introduces novices to the brewing process and a wide variety of beer styles. And, you'll find a list of helpful books and Web sites, as well as information on Wisconsin beer tastings and festivals. As we say in Wisconsin, "So, have a couple a two, three beers, hey?"

Great American Craft Beer takes readers on a passionate and informative journey through the most palate pleasing ales and lagers produced in America today. Built on the inalienable truth that there is a beer out there for everyone, the book directs readers to focus on the flavors they already enjoy tasting, such as sweet fruits, roasted coffee, or bitter hops. More than 80 styles and 340 beer profiles are accompanied by full-color photographs and illustrations of the beers and beer labels. This unconventional approach allows drinkers of all experience levels to step right up to the bar and order their next pint with confidence. If you like the taste of . . .fresh orangestangy lemonsripe raspberriescreamy pumpkintoasted caramelrich espressobananasdark chocolatesmoked meats Try . . .Address Unknown IPA by Willimantic Brewing312 Urban Wheat Ale by Goose Island BrewingRaspberry Tart by New Glarus BrewingPunkin Ale by Dogfish Head Craft BreweryAnchor Bock by Anchor BrewingSpeedway Stout by Alesmith BrewingHefeweizen by Live Oak BrewingBlack ChocolateStout by Brooklyn BrewerySmokestack HeritagePorter by East End Brewing Both a personal guide and companion to the exciting world of American craft beer, this unique book touches upon several subject areas, including not only beer, but food, travel, history, and the stories and personalities of those who brew America's best beers. It includes 25 perfect pairing recipes and profiles of some of the best brewpubs in the country.

Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft. Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. He identifies six key elements of social media rhetoric—anecdotes, repetition, aggregation, delivery, sharing, and imagery—and examines how each helps to transform small, personal experiences with craft into a more widespread movement. When shared via social media, craft anecdotes—such as the first time one had a beer—interrupt and repeat one another, building a sense of familiarity and identity among otherwise unconnected people. Aggregation, the practice of joining unlike items into one space, builds on this network identity, establishing a connection to particular brands or locations, both real and virtual. The public releases of craft beers are used to explore the concept of craft delivery, which involves multiple actors across multiple spaces and results in multiple meanings. Finally, Rice highlights how personal sharing operates within the community of craft beer enthusiasts, who share online images of acquiring, trading for, and consuming a wide variety of beers. These shared stories and images, while personal for each individual, reflect the dependence of craft on systems of involvement. Throughout, Rice relates and reflects on his own experience as a craft beer enthusiast and his participation via social media in these systems. Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, storytelling, and social media.

An inside look at how craft beer makers and IPA devotees come together to brew, taste, and enjoy fine ale while also building a sense of community in Las Vegas Equally reviled and revered as Sin City, Las Vegas is both exceptional and emblematic of contemporary American cultural practices and tastes. Michael Ian Borer takes us inside the burgeoning Las Vegas craft beer scene to witness how its adherents use beer to create and foster not just a local culture but a locals’ culture. Through compelling, detailed first-hand accounts and interviews, Vegas Brews provides an unprecedented look into the ways that brewers, distributors, bartenders, and drinkers fight against the perceived and preconceived norm about what “happens in Vegas” and lay claim to a part of their city that is too often overshadowed by the bright lights of tourist sites. Borer shows how our interactions with the things we care about—and the ways that we care about how they’re made, treated, and consumed—can lead to new senses of belonging and connections with and to others and the places where we live. In a world where people and things move around at an extraordinary pace, the folks Borer spent time talking (and drinking) with remind us to slow down and learn how to taste the “good life,” or at least a semblance of it, even in a city where style is often valued over substance.

Never before has the evolution of pale ale been so thoroughly explored. Terry Foster pays proper homage to this distinctive ale and the sub-styles it has spawned. This all-new revised and expanded edition includes a new section on American IPA’s, pale ales and amber ales. The Classic Beer Style Series from Brewers Publications examines individual world-class beer styles, covering origins, history, sensory profiles, brewing techniques and commercial examples.