Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.

This volume offers the most comprehensive and incisive exploration of American consumer history to date, spanning the four centuries from the colonial era to the present.

This work examines American sport from its traditional roots to the influence of the 1960s-era counterculture and the rise of a post-Cold War ethos that reinterprets competition as a relic of a misbegotten past and anathema to American life.

This book explores the quasi-religious nature of consumerism and how American Christianity interacts with consumerism. The author uses mixed methods to unpack the nexus between the Christian faith and consumption and how habitual discretionary consumption functions as a pseudo-faith in America.

A celebration of the fast, the strong, the agile, and the tricky throughout Chicago's storied sports history

Co-authored by two of the world’s foremost experts on sports culture, one American and one European, this book draws on both the outsider’s perspective and that of the insider to explain American sports culture. With extensive use of examples and illustrations, the development of American sport from the nineteenth century until the present day is explained with reference to political, social, gender and economic issues.

American Sports offers a reflective, analytical history of American sports from the colonial era to the present. Readers will focus on the diverse relationships between sports and class, gender, race, ethnicity, religion and region, and understand how these interactions can bind diverse groups together. By considering the economic, social and cultural factors that have surrounded competitive sports, readers will understand how sports have reinforced or challenged the values and behaviors of society.