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A unique perspective on half a century of American cinema -- from the audience's point of view. Tom Stempel goes beyond the comments of professional reviewers, concentrating on the opinions of ordinary people. He traces shifting trends in genre and taste, examining and questioning the power films have in American society. Stempel blends audience response with his own observations and analyzes box office results that identify the movies people actually went to see, not just those praised by the critics. Avoiding statistical summary, he presents the results of a survey on movies and moviegoing i.

This 'transitional era' covered the years 1908-1917 & witnessed profound changes in the structure of the motion picture industry in the US, involving film genre, film form, filmmaking practices & the emergence of the studio system. The pattern which emerged dominated the industry for decades to come.

A unique perspective on half a century of American cinema—from the audience's point of view. Tom Stempel goes beyond the comments of professional reviewers, concentrating on the opinions of ordinary people. He traces shifting trends in genre and taste, examining and questioning the power films have in American society. Stempel blends audience response with his own observations and analyzes box office results that identify the movies people actually went to see, not just those praised by the critics. Avoiding statistical summary, he presents the results of a survey on movies and moviegoing in the respondents' own words—words that surprise, amuse, and irritate. The moviegoers respond: "Big bad plane, big bad motorcycle, and big bad Kelly McGillis."—On Top Gun "All I can recall were the slave girls and the Golden Calf sequence and how it got me excited. My parents must have been very pleased with my enthusiasm for the Bible."—On why a seven-year-old boy stayed up to watch The Ten Commandments "I learned the fine art of seduction by watching Faye Dunaway smolder."—A woman's reaction to seeing Bonnie and Clyde "At age fifteen Jesus said he would be back, he just didn't say what he would look like."—On E.T. "Quasimodo is every seventh grader."—On why The Hunchback of Notre Dame should play well with middle-schoolers "A moronic, very 'Hollywoody' script, and a bunch of dancing teddy bears."—On Return of the Jedi "I couldn't help but think how Mad magazine would lampoon this." —On The Exorcist

From feature films to television production.

The motion picture industry in its earliest days seemed as ephemeral as the flickering images it produced. Considered an amusement fad even by their exhibitors, movies nevertheless spread quickly from big-city vaudeville houses to towns and rural communities across the nation. Small-town audiences, looking for more than the lurid melodramas and slapstick comedies popular in cities, often lined up to see films with conservative and educational themes: scenic panoramas, biblical tableaux, newsreels, and manufacturing scenes. In this social history of the cinema during the silent-film era, Kathryn H. Fuller charts the gradual homogenization of a diverse American movie audience as itinerant shows gave way first to nickelodeon theaters and then to more luxurious picture palaces. Fuller suggests that fan magazines helped to reduce the distinctions between rural and urban moviegoers and created a nationwide popular culture of film consumption. Analyzing the articles, advertisements, and letters in such publications as Motion Picture Story Magazine and Photoplay, Fuller shows that these fan magazines—which initially catered to adult readers—shifted their focus by the late 1910s to young women who, entranced by Hollywood glamour, eagerly bought products endorsed by the stars. Although the transformation of the movies into big-time entertainment had multiple sources, Fuller argues that ultimately the maturation of the film industry depended on the support of both urban and rural middle-class audiences. Providing the fullest portrait to date of the small-town audience's changing habits and desires, At the Picture Show demonstrates for the first time how a fan culture emerged in the United States, and enriches our understanding of mass media's relationship to early twentieth-century American society.

Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed Zwick.